# Tastemade

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tastemade

- Industry: Internet
- Headquarters: Santa Monica, US
- Website: www.tastemade.com
- Total disclosed funding: $105M
- Latest round: Series E (Jul 31, 2018)
- Investors on record: 9

## About

Tastemade, Inc. is a digital media company that specializes in food and lifestyle content, providing engaging programming through its streaming platform designed for culinary and home improvement enthusiasts.Founded in 2012 by Joe Perez, Larry Fitzgibbon, and Steven Kydd, Tastemade, Inc. operates out of Santa Monica, US. The company has engaged in 7 deals, with its most recent funding round being an Add-on Trade Sale on March 12, 2025, where it raised USD 90.00 mn, bringing the total amount raised to USD 12.50 mn. The latest funding was led by Wonder Group, Inc.Tastemade primarily offers a digital streaming platform that features a diverse range of food and lifestyle programming. Their core product includes original cooking shows, travel series, and home design content, aimed at engaging food enthusiasts and home improvement aficionados. The platform showcases a variety of recipes, including signature dishes such as Feta Spinach and Red Pepper Egg Bites and Strawberry Protein Pancakes, which cater to viewers seeking convenient meal solutions and culinary inspiration. Tastemade serves a broad customer base, encompassing food lovers, home chefs, and DIY enthusiasts, and targets audiences in North America, Europe, and parts of Asia. The company’s content is accessible on multiple devices, allowing users to watch on-demand and participate in live cooking sessions, thus enriching their culinary experiences.Tastemade generates revenue primarily through a subscription model, offering a Tastemade+ membership that provides users with ad-free access to its extensive library of content. This membership includes personalized meal plans and exclusive live cooking interactions. In addition to subscriptions, the company explores partnerships with brands for sponsored content and collaborations, enhancing its outreach and monetization strategies. Typical transactions involve viewers subscribing to the Tastemade+ service, where they pay a fixed monthly fee to access premium programming and culinary resources. Tastemade's flagship offerings, including its original cooking shows and culinary classes, play a crucial role in attracting and retaining subscribers, solidifying its position in the competitive streaming landscape.In March 2025, Wonder Group, Inc., acquired Tastemade, Inc. for USD 90.00 mn. Following this acquisition, Tastemade plans to leverage its content production capabilities to expand audience reach and enhance its super app experience by integrating food-related media and AI-driven delivery. The company aims to launch new products that cater to evolving consumer preferences, with specific release dates yet to be announced. Furthermore, Tastemade is targeting expansion into new markets, particularly in Europe and parts of Asia, with plans to roll out its services by the end of 2025. The recent funding will support these initiatives, allowing for enhanced content offerings and increased market penetration.

## Funding rounds

- Series E, Jul 31, 2018, $23M — Redpoint Ventures, Comcast Ventures, The Raine Group, Goldman Sachs Asset Management, Amazon, Liberty Interactive Corporation, Cool Japan Fund
- Series D, Dec 4, 2015, $40M — Redpoint Ventures, Comcast Ventures, Scripps Networks Interactive, Inc., The Raine Group, Goldman Sachs Asset Management, Liberty Interactive Corporation, Tohokushinsha Film Corporation
- Series C, Jun 26, 2014, $25M — Redpoint Ventures, Comcast Ventures, Scripps Networks Interactive, Inc., The Raine Group, Liberty Interactive Corporation
- Series B, Aug 15, 2013, $12M — Redpoint Ventures, The Raine Group
- Series A, Jun 22, 2012, $5.3M — Redpoint Ventures

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B, Series C, Series D, Series E
- The Raine Group (https://capitalatlas.ai/funds/the-raine-group) — Series B, Series C, Series D, Series E
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series C, Series D, Series E
- Scripps Networks Interactive, Inc. — Series C, Series D
- Liberty Interactive Corporation — Series C, Series D, Series E
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series D, Series E
- Tohokushinsha Film Corporation — Series D
- Amazon (https://capitalatlas.ai/funds/amazon) — Series E
- Cool Japan Fund — Series E