# Taste Matters

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/taste-matters

- Industry: Food
- Headquarters: Hangzhou, China
- Website: www.jiadianziwei.com
- Total disclosed funding: $16M
- Latest round: Series A (Nov 4, 2021)
- Investors on record: 7

## About

Based in Hangzhou, China and established in 2020, Taste Matters operates as a condiment brand which provides sauce for consumers. The founder Mr. Yueren Shen graduated from University of California, Davis and served as the brand leader of the food and beverage department in Pinduoduo, Inc. The company has completed 3 rounds of funding and check in on Tmall, JD.com, ByteDance Ltd. and Pinduoduo, Inc.as of 2021. In November 2021, the company completed the amount of operating income exceeds RMB 1.1 million in Tmall.

The company main business is research and development and marketing of compound seasoning. The company compound seasoning products include bibimbap sauce, flavored soup base, bowl chicken seasoning, scallion sauce and so on.

The company plans to use the series A funding for brand building, research and development of new product and perfect chain operation system. Besides, the company plans to build more than 10,000 offline supermarket convenience channels in 2021.

## Funding rounds

- Series A, Nov 4, 2021, $16M — 3W Ventures, Hangzhou Fuzhuo Venture Capital, QY Capital
- Angel, Feb 8, 2021 — IDG Capital, Cyanhill Capital, 10Fund, GL Ventures
- Angel, Nov 10, 2020 — Cyanhill Capital

## Investors

- Cyanhill Capital (https://capitalatlas.ai/funds/cyanhill-capital) — Angel
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Angel
- 10Fund (https://capitalatlas.ai/funds/10fund) — Angel
- GL Ventures (https://capitalatlas.ai/funds/gl-ventures) — Angel
- 3W Ventures (https://capitalatlas.ai/funds/3w-ventures) — Series A
- Hangzhou Fuzhuo Venture Capital (https://capitalatlas.ai/funds/hangzhou-fuzhuo-venture-capital) — Series A
- QY Capital — Series A