# TargetSpot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/targetspot

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.targetspot.com
- Total disclosed funding: $20M
- Latest round: Series C (Jan 11, 2011)
- Investors on record: 6

## About

TargetSpot is a digital audio marketing company that connects brands to audiences through innovative ad-serving technology, enhancing engagement across various audio platforms such as podcasts and online radio.Founded in 2007, TargetSpot is based in New York, US. The company specializes in digital audio advertising solutions, having pivoted its strategy over the years to adapt to the evolving digital landscape. TargetSpot successfully closed a Series C funding round in January 2014, raising a total of USD 8.00 mn with investments from Activate Venture Partners, Bain Capital, CBS Radio Stations, and Union Square Ventures. The company has completed four deals to date, with the most recent deal occurring on January 14, 2014, when it was acquired by Radionomy for an undisclosed amount.TargetSpot specializes in digital audio marketing solutions, connecting brands with audiences through an extensive portfolio of publishers. Their core offerings include advanced ad-serving technology for a variety of audio dimensions, such as podcasts, online radio, and music streaming platforms. By integrating their proprietary ad tech stack with data management and partnership capabilities, TargetSpot enables advertisers to reach consumers across multiple touchpoints—whether during mobile gaming, in-home listening, or out-of-home experiences. Their client base spans over 150 global publishers, with more than 15,000 audio channels, allowing brands to effectively engage listeners throughout their daily routines. TargetSpot’s services are actively marketed across Europe, North America, and other international regions, catering to diverse advertising needs in the digital audio space.TargetSpot generates revenue primarily through B2B transactions, offering its ad solutions to advertisers and publishers. The business model involves partnerships where advertisers utilize TargetSpot’s ad-serving tools to deliver targeted audio ads, while publishers monetize their audio content through advertising placements. The company’s revenue streams include fees associated with ad placements across various platforms, which may vary based on the scope and scale of the advertising campaigns run through their platform. Their integrated services provide advertisers with a suite of tools to maximize their reach and engagement while also allowing publishers to enhance their revenue from digital audio content. Specific pricing plans for individual products or services are tailored to the needs of clients, promoting a flexible and efficient approach to digital audio advertising.TargetSpot is focused on expanding its market presence through the launch of new digital audio products designed to enhance user experience, although specific release dates have not been disclosed. The company plans to expand into new geographic regions, targeting markets in Asia and South America by 2025. Recent funding from the Series C round will be utilized to support these initiatives and strengthen TargetSpot's technology infrastructure, helping the company to meet the demands of an increasingly digital advertising landscape.

## Funding rounds

- Series C, Jan 11, 2011, $8M — Bain Capital, Union Square Ventures, Activate Venture Partners, CBS Radio Stations
- Series B, Mar 11, 2008, $8.6M — Bain Capital, Union Square Ventures, Activate Venture Partners, CBS Corporation
- Series A, Apr 13, 2007, $3M — Union Square Ventures, CBS Radio Stations, Oddcast

## Investors

- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B, Series C
- CBS Radio Stations — Series A, Series C
- Oddcast — Series A
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series B, Series C
- Activate Venture Partners (https://capitalatlas.ai/funds/activate-venture-partners) — Series B, Series C
- CBS Corporation — Series B