# TargetingMantra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/targetingmantra

- Industry: Software
- Headquarters: Gurgaon, India
- Website: www.targetingmantra.com
- Total disclosed funding: $1.1M
- Latest round: Seed (Sep 15, 2014)
- Investors on record: 3

## About

TargetingMantra is a technology-driven marketing company specializing in data-driven customer targeting solutions for e-commerce businesses, enhancing user engagement through advanced analytics and personalized marketing strategies.TargetingMantra, founded in 2013 in Gurgaon, India, is focused on providing innovative marketing solutions to e-commerce platforms. The company was acquired by Snapdeal.com in May 2016 for an undisclosed amount, which allowed it to leverage Snapdeal's extensive market presence. The founder's history includes prior entrepreneurial ventures that informed the development of TargetingMantra's strategic direction. The company has raised USD 1.10 mn in its latest funding round, categorized as Seed, with key investors including 500 Global, Nexus Venture Partners, and One97 Communications. Overall, the company has completed 2 deals to date.TargetingMantra offers a suite of advanced marketing solutions specifically designed for e-commerce businesses, enabling targeted marketing campaigns based on customer data analytics. Its platform provides tools for personalized customer engagement and predictive analytics, allowing companies to enhance their marketing efficiency and improve conversion rates. The services include customer segmentation, targeted promotions, and performance tracking, tailored to meet the dynamic needs of online retailers.In the most recent year reported, 2019, TargetingMantra generated a revenue of USD 0 and recorded an EBITDA of USD -13,877.60.Following the acquisition by Snapdeal.com in 2016, TargetingMantra plans to expand its product offerings to include new analytics tools aimed at improving customer insights and targeting capabilities. The company aims to launch these products by Q4 2023, focusing on enhancing their platform's capabilities. Additionally, TargetingMantra is targeting expansion into Southeast Asian markets, including Indonesia and Malaysia, by 2024, leveraging the increased demand for e-commerce solutions in these regions. The recent funding will be utilized to support product development and market entry strategies, ensuring the company can effectively capture new opportunities.

## Funding rounds

- Seed, Sep 15, 2014, $1.1M — Nexus Venture Partners, 500 Global, One97 Communications

## Investors

- Nexus Venture Partners (https://capitalatlas.ai/funds/nexus-venture-partners) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- One97 Communications (https://capitalatlas.ai/funds/one97-communications) — Seed