# Target Video

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/target-video

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.target-video.com
- Latest round: Seed (Sep 10, 2015)
- Investors on record: 1

## About

Target Video is a video advertising solutions provider specializing in video production, ad management, and monetization through its digital publishing network, delivering high-quality video content to clients worldwide.Founded in 2014 in Munich, Germany, Target Video operates within the video advertising sector, facilitating video production and monetization. The company was established by Jill Hoffman-Kowal, Marie-amelie Rechberg, Maximilian Gall, and Uros Jojic. Currently led by CEO Maximilian Gall, Target Video has completed a single funding round, raising seed funding in September 2015 from b-to-v partners.Target Video operates as a comprehensive video advertising solutions provider, focusing on video production, ad management, and monetization within its digital publishing network. The core product is their Managed Video Player, a plug-and-play solution that allows publishers to embed a video player on their websites, facilitating the delivery of high-quality video content while simultaneously generating revenue through premium ad demand. The platform also includes advanced features such as live streaming, OTT applications, and detailed ad yield tools. Target Video's offerings target a diverse client base that includes publishers, advertisers, and digital media networks, reaching significant audiences across various geographical markets such as Germany, other parts of Europe, and select international territories. This strategic approach allows clients to effectively engage viewers while maximizing monetization opportunities.Target Video generates revenue through partnerships with publishers and advertisers who utilize its video player and associated services. The revenue model is primarily structured around a combination of subscription-based services and long-term partnerships, wherein clients pay for access to the Managed Video Player and its advanced features. Transactions typically involve clients embedding the video player on their websites, with Target Video providing the video content and managing the associated advertising. The company’s focus on quality ensures that clients benefit from premium ad placements, leading to higher engagement and revenue potential. Specific pricing plans and tiers are tailored to meet the varying needs of clients, though standard offerings include access to exclusive video content and analytics tools that enable clients to optimize their advertising strategies effectively.As part of its future growth strategy, Target Video plans to enhance its product line by introducing new features and services, although specific launch dates have not been disclosed. The company is also looking to expand its market presence into select international territories by 2025. The recent seed funding raised in September 2015 will support these initiatives, focusing on product development and market exploration.

## Funding rounds

- Seed, Sep 10, 2015 — b2venture

## Investors

- b2venture (https://capitalatlas.ai/funds/b2venture) — Seed