# Tapsense

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tapsense

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.tapsense.com
- Latest round: Seed (Sep 23, 2011)
- Investors on record: 3

## About

Tapsense provides comprehensive mobile advertising solutions that empower businesses to optimize their digital marketing strategies, utilizing advanced programmatic tools for targeted audience engagement across various mobile channels.Tapsense, established in 2011, is based in San Francisco, US. The company focuses on mobile advertising solutions. It has completed one deal to date, with its most recent funding round occurring on September 23, 2011, when it raised seed financing from SV Angel, Webb Investment Network, and XG Ventures. The founder's history and prior ventures are not specified.TapSense.com specializes in delivering innovative mobile advertising solutions that cater to the evolving needs of businesses seeking to enhance their digital marketing strategies. Their core product offerings include advanced programmatic advertising tools that enable clients to reach targeted audiences through various mobile channels. These solutions are designed to optimize ad placements and increase engagement rates across diverse applications and platforms, addressing the challenges businesses face in effectively connecting with their desired demographics. The company serves a wide array of industries, including retail, travel, and entertainment, with clients ranging from small startups to large enterprises looking to leverage mobile advertising to drive user acquisition and brand loyalty. TapSense's products are marketed in key geographical areas, particularly in North America and parts of Europe and Asia, catering to a global client base that seeks measurable outcomes from their advertising investments.TapSense.com generates revenue primarily through a subscription-based model, offering tiered pricing plans that provide access to its suite of advertising tools and services. Clients engage with the platform on a monthly or annual subscription basis, depending on their chosen service level, which includes various features such as campaign management, analytics, and reporting tools. The company also establishes partnerships with businesses to facilitate direct-to-consumer advertising, enhancing their clients' visibility and reach in competitive markets. Revenue is further bolstered by performance-based pricing structures where clients pay based on the success of their advertising campaigns, ensuring a results-oriented approach. Flagship products, recognized for their effectiveness, are integral to the company's revenue strategy, reinforcing the value proposition offered to clients across different sectors.With the funding obtained in September 2011, Tapsense aims to enhance its product offerings and expand its market presence. The company is focused on designing new advertising solutions aimed at improving targeting and engagement. Furthermore, it plans to enter new geographic regions, specifically targeting markets in Europe and Asia by the end of 2023. The investment will support these initiatives, allowing Tapsense to strengthen its capabilities in meet the needs of a growing client base.

## Funding rounds

- Seed, Sep 23, 2011 — SV Angel, XG Ventures, Webb Investment Network

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- XG Ventures (https://capitalatlas.ai/funds/xg-ventures) — Seed
- Webb Investment Network (https://capitalatlas.ai/funds/webb-investment-network) — Seed