# Tappur

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tappur

- Industry: Electronics
- Headquarters: San Francisco, US
- Website: www.tappur.co
- Total disclosed funding: $0.1M
- Latest round: Seed (Nov 1, 2014)
- Investors on record: 1

## About

Tappur is a technology company specializing in an innovative application that enhances the control of Philips Hue lighting systems and other smart devices, streamlining user interactions with technology.Founded in 2013, Tappur is based in San Francisco, US. The company focuses on creating user-friendly applications for smart lighting and device management. Tyler Freeman, the founder, has a background in technology development. The company secured its initial funding through a SEED round in November 2014, raising USD 0.1 mn from 500 Global, marking the total amount raised to USD 0.1 mn, with one deal recorded to date.Tappur's core offering is an innovative application designed to enhance the user experience of controlling Philips Hue lighting systems and other compatible smart devices. The app allows users to manage their lighting preferences directly from the lock screen and notification bar of their mobile devices, enabling quick access to favorite actions with just a swipe. Developed with insights from behavioral psychology and a focus on user-centric design by Stanford UI/UX designers, Tappur aims to streamline interactions with technology. The product is aimed at both individual consumers and professionals seeking efficient control over their smart home environments. While the app is compatible with a range of Android Wear smartwatches, including popular models such as the Moto 360 and LG Watch Urbane, it primarily serves users in regions where Philips Hue products are available, which includes major markets in North America, Europe, and parts of Asia.The revenue model for Tappur centers around a private beta access strategy, which invites potential users to request an invitation via email, indicating a controlled rollout of the service. This model suggests a focus on building a user base before introducing any monetization strategies. Typical transactions within this business may involve direct-to-consumer sales, particularly through app downloads or in-app purchases as additional features and integrations are introduced. As Tappur enhances its offerings with more app and product integrations, revenue could also be generated through partnerships with other smart device manufacturers. Currently, the company emphasizes the value of its flagship product in facilitating efficient control of lighting systems, although specific pricing details for its services have not been disclosed.Tappur plans to utilize the recent SEED financing of USD 0.1 mn from November 2014 to enhance its product offerings and expand into new markets. The company aims to launch upcoming features and improve integrations with other smart devices throughout 2023. Specific targeted regions for expansion include emerging markets in Asia and additional European countries, aiming to establish a broader presence in the smart home sector.

## Funding rounds

- Seed, Nov 1, 2014, $0.1M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed