# Taplytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/taplytics

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.taplytics.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Jun 1, 2014)
- Investors on record: 2

## About

Taplytics Inc. offers A/B testing solutions and feature management tools that empower product, engineering, and marketing teams to enhance user engagement and optimize application performance across various industries.Founded in 2011 in Toronto, Canada, Taplytics Inc. specializes in providing A/B testing and feature management solutions. The company was co-founded by Aaron Glazer, Cobi Druxerman, and Jonathan Norris. Since its inception, Taplytics has executed 6 deals, with its most recent funding round occurring on March 16, 2022, where it raised USD 5.00 mn. The company has not undergone significant pivots or changes in its core business strategy.Taplytics specializes in A/B testing solutions and feature management tools designed for product, engineering, and marketing teams across various industries. The core offerings include a full-stack A/B testing platform that allows users to conduct experiments on both client-side and server-side applications without requiring coding skills, making it accessible for a wider range of users. These products enable organizations to test new features, manage deployments with feature flags, and leverage AI-driven personalization for enhanced user engagement. The platform serves clients in diverse sectors, including finance, insurance, retail, media, entertainment, and food services, focusing on markets primarily in North America and Europe. Taplytics aims to streamline the development process, reduce engineering time, and enhance customer experiences by providing real-time technical support through a dedicated customer success team.Taplytics generates revenue through a subscription-based model, where clients pay for access to its suite of A/B testing and feature management tools. The company typically engages in B2B transactions, partnering with organizations to integrate its services into their applications. Revenue is derived from various pricing plans tailored to different client needs, including enterprise-grade solutions that cater to larger businesses with complex requirements. Clients benefit from a comprehensive platform that supports both web and native mobile applications, ensuring that they can unlock growth through sophisticated testing and personalization capabilities. The structured pricing plans reflect the value of the innovative technologies provided, contributing to a sustainable revenue stream for Taplytics.In March 2022, Taplytics Inc. raised USD 5.00 mn in venture funding, which will be utilized to accelerate the global user acquisition of DevCycle and expand integrations, including Github, JIRA, Terraform, and Slack. The company plans to introduce new products designed to enhance its platform's capabilities, specifically targeting enterprise clients. Additionally, Taplytics aims to explore expansion into new markets, focusing on growth opportunities in Europe and expanding its footprint in North America by the end of 2023.

## Funding rounds

- Seed, Jun 1, 2014, $2.4M — Y Combinator, ACE & Company
- Seed, Mar 25, 2014, $0.1M — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- ACE & Company (https://capitalatlas.ai/funds/ace-company) — Seed