# TapInfluence

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tapinfluence

- Industry: Internet
- Headquarters: Mountain View, US
- Website: www.tapinfluence.com
- Total disclosed funding: $22M
- Latest round: Series B (Apr 5, 2016)
- Investors on record: 5

## About

TapInfluence, Inc. is a digital marketing company specializing in influencer marketing solutions that connect brands with influential creators to optimize engagement and drive marketing effectiveness.TapInfluence, Inc. operates as a digital marketing platform that connects brands with content creators. Founded in 2009 and headquartered in Mountain View, California, the company was acquired by IZEA, Inc. in July 2018 for approximately USD 7.08 million in cash and stock. This acquisition expanded IZEA's capabilities in the influencer marketing space. The company has engaged in five total funding deals, with the most recent deal occurring in 2018. As part of its growth strategy, TapInfluence has focused on enhancing its service offerings and optimizing its technology to better meet market demands.TapInfluence, Inc. specializes in providing data-driven creator economy solutions that connect brands with influential creators to enhance marketing effectiveness. The company's core offerings include creator sponsorships, ambassadorships, and collaborative content development that align with business objectives, maximizing audience engagement and loyalty. TapInfluence's services also encompass the amplification of creator content through targeted advertising and optimization strategies aimed at driving measurable results across various social platforms. The primary end users are brands across industries such as consumer packaged goods, health and wellness, and technology, seeking effective influencer marketing strategies.TapInfluence, Inc. generates revenue through structured partnerships focused on influencer marketing, engaging in direct-to-consumer and business-to-business transactions via subscription-based models and service fees for creator campaigns. Clients typically enter agreements for specific campaigns or ongoing marketing programs, which may involve upfront fees and performance-based compensation tied to engagement metrics. Revenue is derived from these collaborations, with brands paying for strategic deployment of creator-driven content to achieve defined marketing goals.Looking ahead, TapInfluence plans to leverage its recent acquisition by IZEA to enhance its product offerings and expand into new markets. The company intends to develop new solutions aimed at discovering and connecting brands with creators more efficiently. The recent funding will support these initiatives, with a focus on innovative technology and marketing strategies. The transaction with IZEA is expected to close prior to the end of July 2018, which will further solidify TapInfluence's position in the influencer marketing landscape.

## Funding rounds

- Series B, Apr 5, 2016, $14M — Grotech Ventures, Noro-Moseley Partners, Access Venture Partners, MergeLane, Knollwood Investment Advisory
- Series B, Sep 10, 2013, $5M — Grotech Ventures, Access Venture Partners
- Series A, Mar 6, 2012, $3.2M — Grotech Ventures

## Investors

- Grotech Ventures (https://capitalatlas.ai/funds/grotech-ventures) — Series A, Series B
- Access Venture Partners (https://capitalatlas.ai/funds/access-venture-partners) — Series B
- Noro-Moseley Partners (https://capitalatlas.ai/funds/noro-moseley-partners) — Series B
- MergeLane — Series B
- Knollwood Investment Advisory — Series B