# TapDog

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tapdog

- Industry: Internet
- Headquarters: Jerusalem, Israel
- Website: www.tapdog.co
- Total disclosed funding: $0M
- Latest round: Seed (Apr 15, 2013)
- Investors on record: 1

## About

TapDog is a company that specializes in innovative QR code solutions, providing customizable options for branding and user engagement. Their products serve various industries, enhancing information sharing for businesses and individuals.TapDog, founded in 2013, is based in Jerusalem, Israel. The company focuses on the development of tailored QR code solutions. The latest funding round was a Seed round in March 2014, raising USD 20,000 from UpWest. The company has completed two deals, with SimilarGroup acquiring TapDog in March 2014, though financial terms were not disclosed.TapDog specializes in creating customizable and trackable QR codes, offering both static and dynamic options suited for diverse user needs. Their core product allows users to generate QR codes that can be customized with unique colors, logos, and designs, aiding businesses in their branding efforts. Dynamic QR codes provide users the flexibility to change the destination URL after printing. TapDog serves a wide array of customers, including those in the hospitality sector such as bars, restaurants, and Airbnb hosts, as well as professionals aiming to enhance customer engagement and simplify information sharing across North America and Europe.TapDog employs a subscription-based revenue model, featuring tiered pricing plans for various user requirements. Their basic plan permits access to 13 QR code types, allowing for the creation of up to five saved QR codes and one dynamic link for individuals or small businesses. The business plan, priced at USD 19.99 per month, offers unlimited saved QR codes and projects for entrepreneurs. Additionally, they have a professional plan available at USD 9.99 per month, which includes comparable features to the business plan, thus supporting both B2B and direct-to-consumer transactions.Looking ahead, TapDog is focused on expanding its offerings and market reach. The company is working on new products aimed at enhancing user experience, with planned releases in the coming year. Expansion into additional geographic markets is also on the agenda, specifically targeting regions in Asia by late 2024. Funding from the recent Seed round will be strategically utilized to support these new product developments and expansion initiatives.

## Funding rounds

- Seed, Apr 15, 2013, $0M — UpWest

## Investors

- UpWest (https://capitalatlas.ai/funds/upwest) — Seed