# Tapcart

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tapcart

- Industry: Internet
- Headquarters: Santa Monica, US
- Website: www.tapcart.com
- Total disclosed funding: $62M
- Latest round: Series B (May 18, 2021)
- Investors on record: 8

## About

Tapcart Inc. develops a mobile app platform tailored for Shopify brands, facilitating custom app creation and management to improve customer engagement and loyalty.Founded in 2017 in Santa Monica, California, Tapcart Inc. specializes in mobile app solutions for eCommerce brands on Shopify. The company has successfully completed 4 funding deals, with the latest being a Series B round in May 2021, raising USD 46.88 mn led by Left Lane Capital, with participation from Gaingels, Shopify Inc., and returning investors. Eric Netsch and Sina Mobasser are the founders, and Eric Netsch currently serves as CEO.Tapcart's primary product offering is a mobile app platform designed specifically for brands operating on Shopify. This platform enables clients to create and manage custom mobile applications, enhancing customer engagement and loyalty. The service allows marketers, eCommerce leaders, and technical teams to collaborate in building tailored mobile shopping experiences. Key features include a drag-and-drop editor for app creation, unlimited push notifications, and a native analytics platform for performance optimization. Tapcart serves eCommerce brands across North America, Europe, and Australia, helping them strengthen customer relationships and drive revenue through mobile commerce.Tapcart generates revenue through a subscription-based model, allowing businesses to utilize its app development and management services. Clients subscribe to various service tiers that offer different features and capabilities. The company partners with eCommerce brands to develop mobile applications that improve customer interaction and streamline sales processes, with pricing structures linked to the level of customization and support required. Key services include comprehensive app development tools and rich media push notifications integral to clients' customer engagement strategies.In May 2021, Tapcart Inc. raised USD 46.88 mn in Series B funding, led by Left Lane Capital, to support the launch of mobile apps for more Shopify-powered brands. With this funding, the company plans to enhance its product offerings and expand into new markets, although specific geographic areas targeted for this expansion have not been disclosed.

## Funding rounds

- Series B, May 18, 2021, $47M — Greycroft, Shopify Inc., Amplify, SignalFire, Gaingels, Act One Ventures, Left Lane Capital
- Series A, May 19, 2020, $10M — Greycroft, Amplify, SignalFire
- Seed, Jul 23, 2019, $4M — Greycroft, Amplify, Act One Ventures, Luma Pictures
- Seed, Feb 15, 2018, $0.8M — Amplify, Act One Ventures

## Investors

- Amplify (https://capitalatlas.ai/funds/amplify) — Seed, Series A, Series B
- Act One Ventures (https://capitalatlas.ai/funds/act-one-ventures) — Seed, Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A, Series B
- Luma Pictures — Seed
- SignalFire (https://capitalatlas.ai/funds/signalfire) — Series A, Series B
- Shopify Inc. — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- Left Lane Capital (https://capitalatlas.ai/funds/left-lane-capital) — Series B