# tap4fun

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tap4fun

- Industry: Software
- Headquarters: Chengdu, China
- Website: www.tap4fun.com
- Total disclosed funding: $0.1M
- Latest round: Series B (Dec 30, 2013)
- Investors on record: 1

## About

Tap4Fun is a mobile game development company specializing in creating engaging strategy games that combine fantasy elements with immersive storytelling for a global audience.Founded in 2008 and headquartered in Chengdu, China, Tap4Fun focuses on mobile gaming. The company has undergone strategic pivots aimed at enhancing its gaming portfolio. Its founder, Stan Xu, has a history of leading ventures in the gaming industry. Tap4Fun raised CNY 0.37 million in Series B funding from Matrix Partners China on December 30, 2013, marking its total funding to CNY 0.37 million across 4 deals.Tap4Fun primarily offers "Kingdom Guard," a tower defense strategy game that merges medieval themes with fantasy elements. Players act as kings aiming to conquer a continent through strategic gameplay that includes recruiting diverse characters and resource management. The game serves a broad global audience, particularly in North America, Europe, and Asia, where it has gained popularity in mobile gaming.Tap4Fun's revenue model is based on direct-to-consumer transactions through its flagship mobile game, "Kingdom Guard." Players make in-game purchases for virtual goods, enhancing their gaming experience. The game follows a freemium model, allowing free access while offering premium content for purchase, which attracts a wide user base and supports ongoing monetization.Looking ahead, Tap4Fun plans to expand its product lineup with new game releases aimed at enhancing user engagement. The company is targeting further growth in North American and European markets by 2024. The recent Series B funding of CNY 0.37 million from Matrix Partners China will be utilized to support these initiatives, focusing on game development and marketing efforts to reach a broader audience.

## Funding rounds

- Series B, Dec 30, 2013, $0.1M — MPC
- Series A, Jan 1, 2011 — MPC

## Investors

- MPC — Series A, Series B