# Taodangpu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/taodangpu

- Industry: Internet
- Headquarters: Beijing, China
- Website: www.taodangpu.com
- Total disclosed funding: $30M
- Latest round: Series B (Jun 1, 2014)
- Investors on record: 5

## About

Taodangpu offers a physical pledge information service platform specializing in pawn loans, providing swift financial solutions for individuals and small businesses in need of liquidity.Taodangpu operates as a pawn loan service provider, facilitating secured loans through physical asset pledges. The company, headquartered in Beijing, China, has successfully raised a total of USD 30.00 mn, with its most recent funding round being a Series B on May 30, 2016, involving investors like BlueRun Ventures and Trustbridge Partners.The company, ??? (Taodangpu), operates as a physical pledge information service platform, providing a range of financial services centered on pawn loans. Their core offerings include facilitating secured loans where physical assets can be pledged as collateral. This service addresses the financial needs of individuals and small businesses seeking quick liquidity without the long approval processes typical of traditional banking. The target customer base includes consumers in need of immediate funds as well as small business owners looking to leverage their assets. The platform is designed to operate primarily in the Chinese market, catering to various geographical regions within the country while extending its service offerings to clients with diverse asset types.The revenue model of ??? is primarily structured around transaction fees generated from the processing of secured loan agreements. Clients engaging with the platform utilize its services to facilitate the pledging of physical assets, which involves a structured fee arrangement based on the loan amount and the asset’s valuation. Partnerships with intermediaries, such as ??? (4.cn), enhance the transactional framework by providing an escrow service, ensuring secure and reliable transactions for both borrowers and lenders. The pricing structure for these services is designed to accommodate a range of user needs, facilitating both individual and business transactions effectively. The revenue is driven by the volume of loans processed and the associated fees for successful agreements.In May 2016, Taodangpu raised USD 30.00 mn in a Series B funding round, which will be utilized to enhance product development and expand their service offerings. The company is targeting expansion into additional regions within China, seeking to broaden its footprint in the financial services market. Future products aimed at improving user experience and transaction efficiency are currently under development, with plans for release in the upcoming fiscal year.

## Funding rounds

- Series B, Jun 1, 2014, $30M — BlueRun Ventures, Trustbridge Partners
- Series A, Sep 1, 2013 — BlueRun Ventures, NLVC, Empower Investment
- Seed, Jan 1, 2013 — ZhenFund

## Investors

- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Seed
- BlueRun Ventures (https://capitalatlas.ai/funds/bluerun-ventures) — Series A, Series B
- NLVC (https://capitalatlas.ai/funds/nlvc) — Series A
- Empower Investment (https://capitalatlas.ai/funds/empower-investment) — Series A
- Trustbridge Partners (https://capitalatlas.ai/funds/trustbridge-partners) — Series B