# Tango Card

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tango-card

- Industry: Internet
- Headquarters: Seattle, US
- Website: www.tangocard.com
- Total disclosed funding: $11M
- Latest round: Series B (Mar 31, 2014)
- Investors on record: 7

## About

Tango Card, Inc. is a provider of rewards and incentive solutions, facilitating the distribution of physical and digital gift cards and charitable donations, aimed at enhancing employee engagement and customer loyalty.Founded in 2009, Tango Card, Inc. operates from Seattle, US, specializing in rewards and incentives services. The company's growth included a significant venture funding round on January 31, 2019, where they raised USD 10 mn led by FTV Capital. The founders, David Leeds and Eric Siegfried, have extensive experience in developing technology solutions for various sectors, further enhancing the company's operational capabilities.Tango Card Inc. specializes in providing rewards and incentive solutions through a comprehensive platform that facilitates the delivery of physical and digital gift cards, prepaid cards, and charitable donations. Their core offerings include a catalog of over 1,500 rewards tailored to various customer needs, enabling organizations to engage their employees and customers effectively. The products are designed to enhance employee recognition and engagement, drive customer loyalty, and boost research participation by providing incentives that recipients genuinely value. Tango Card services a diverse client base, including businesses across human resources, marketing, and research sectors, with a global reach that allows users in various countries to redeem rewards from popular merchants and charitable organizations.Tango Card generates revenue through a transactional model involving partnerships with businesses implementing reward programs. Clients can access the platform for individual transactions or structured agreements, allowing flexibility in rewards distribution. Their transactional structure typically involves B2B relationships, where clients purchase gift cards or prepaid cards as incentives. Notable offerings include their Rewards as a Service (RaaS®), streamlining the process of integrating rewards into existing systems, while also charging fees for API and service integration that automates reward distribution.Tango Card plans to utilize the recent USD 10 mn funding raised on January 31, 2019, to enhance product offerings and expand market presence. Future initiatives include launching new products designed for seamless integration into existing client systems. Additionally, they aim to penetrate new geographic markets, specifically targeting regions in Europe and Asia by 2025, to broaden their customer base and service capabilities.

## Funding rounds

- Series B, Mar 31, 2014, $3.3M — Western Technology Investment, Floodgate, Innovation Endeavors, Fyrfly Venture Partners, SWaN & Legend
- Series B, Apr 19, 2013, $5.5M — Western Technology Investment, Swan Ventures, Floodgate, Legend Ventures, Innovation Endeavors, Fyrfly Venture Partners
- Series A, Jun 7, 2012, $1.8M — Western Technology Investment, Innovation Endeavors

## Investors

- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series A, Series B
- Innovation Endeavors (https://capitalatlas.ai/funds/innovation-endeavors) — Series A, Series B
- Swan Ventures (https://capitalatlas.ai/funds/swan-ventures) — Series B
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series B
- Legend Ventures (https://capitalatlas.ai/funds/legend-ventures) — Series B
- Fyrfly Venture Partners (https://capitalatlas.ai/funds/fyrfly-venture-partners) — Series B
- SWaN & Legend (https://capitalatlas.ai/funds/swan-legend) — Series B