# Tamatem

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tamatem

- Industry: Software
- Headquarters: Amman, Jordan
- Website: www.tamatem.co
- Total disclosed funding: $18M
- Latest round: Series B (Dec 6, 2021)
- Investors on record: 14

## About

Tamatem Inc. is a mobile games publisher focused on creating culturally relevant gaming experiences for the Arabic-speaking audience, primarily in the MENA region.Founded in 2013 by Hussam Hammo, Tamatem Inc. operates out of Amman, Jordan, where it specializes in mobile game publishing tailored for Arabic speakers. The company has completed 9 deals to date, securing its latest funding round of USD 5.00 mn from Novo Capital on June 14, 2022, marking a strategic move to enhance its offerings in the Arabic mobile gaming market.Tamatem Games specializes in the publishing of mobile games specifically tailored for the Arabic-speaking market. Their core offerings include a diverse collection of games across various genres such as strategy, cards, MMORPGs, story-driven narratives, and trivia, all designed to resonate with local cultural nuances. The company focuses on filling a significant gap in the Arabic content landscape, where mobile games remain largely underrepresented. Tamatem's products are primarily targeted at the MENA region, where the demand for Arabic-language gaming experiences is rapidly growing, driven by a substantial population of over 400 million Arabic speakers. The company actively seeks to engage this audience, providing high-quality entertainment that reflects their language and culture.Tamatem Games generates revenue through partnerships and collaborations with game developers looking to enter the MENA market. Their business model encompasses a direct-to-consumer approach, where end-users access the games via app stores, often utilizing in-app purchases for enhanced features or content. The company’s revenue structure includes monetization strategies such as user acquisition marketing and ad monetization, ensuring a robust financial framework for game launches. Tamatem emphasizes the importance of localization and cultural relevance in its offerings, contributing to successful customer engagement and retention. While specific pricing plans for their flagship products are not disclosed, the company operates within a lucrative market that capitalizes on the high spending habits of mobile gamers in the region.In June 2022, Tamatem Inc. raised USD 5.00 mn in venture funding from MSA Novo, which will be utilized to bring more mobile games for the Arabic-speaking market and widen its offerings. The company is actively designing and launching new products tailored to local preferences, with an ongoing strategy to expand its reach within the MENA region.

## Funding rounds

- Series B, Dec 6, 2021, $11M — Endeavor Catalyst, VentureSouq, Krafton Inc.
- Series A, Feb 14, 2020, $3.5M — Wamda Capital, North Base Media, Al Faisaliah Group
- Series A, Feb 1, 2018, $2.5M — Vision Venture Capital, Wamda Capital, CoinZoom Securities Ventures, Discovery Nusantara Capital, RAED Ventures
- Seed, Aug 1, 2014, $0.5M — 500 Global, MI Ventures, FundersClub, Oasis500
- Seed, Apr 18, 2013, $0.1M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- MI Ventures (https://capitalatlas.ai/funds/mi-ventures) — Seed
- FundersClub (https://capitalatlas.ai/funds/fundersclub) — Seed
- Oasis500 (https://capitalatlas.ai/funds/oasis500) — Seed
- Vision Venture Capital — Series A
- Wamda Capital (https://capitalatlas.ai/funds/wamda-capital) — Series A
- CoinZoom Securities Ventures (https://capitalatlas.ai/funds/coinzoom-securities-ventures) — Series A
- Discovery Nusantara Capital (https://capitalatlas.ai/funds/discovery-nusantara-capital) — Series A
- RAED Ventures (https://capitalatlas.ai/funds/raed-ventures) — Series A
- North Base Media (https://capitalatlas.ai/funds/north-base-media) — Series A
- Al Faisaliah Group (https://capitalatlas.ai/funds/al-faisaliah-group) — Series A
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series B
- VentureSouq (https://capitalatlas.ai/funds/venturesouq) — Series B
- Krafton Inc. — Series B
