# Tamara Mellon Brand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tamara-mellon-brand

- Industry: Retail
- Headquarters: West Hollywood, US
- Website: www.tamaramellon.com
- Total disclosed funding: $61M
- Latest round: Series C (Jun 17, 2019)
- Investors on record: 3

## About

Tamara Mellon Brand, LLC is a luxury fashion company known for its exquisite footwear and accessories that blend innovative design with exceptional craftsmanship, catering to discerning consumers worldwide.Founded in 2013 and headquartered in West Hollywood, US, Tamara Mellon Brand, LLC specializes in the luxury fashion sector. The company was established by Jill Layfield, who has a history in the fashion industry. It has completed four funding deals, with the most recent occurring on June 17, 2019, when it raised USD 50 mn in a Series C round led by Centricus, with participation from New Enterprise Associates and Quadrille Capital. This funding valued the company at USD 92.19 mn post-money.Tamara Mellon operates within the luxury fashion sector, focusing on high-quality footwear and accessories. The brand emphasizes innovative design and craftsmanship, offering a variety of designer shoes and handbags that reflect timeless elegance for a diverse clientele. The products are distributed internationally, with a strong presence in North America and Europe, targeting affluent customers who value luxury and quality.The company generates revenue through direct-to-consumer sales via its online platform and selective retail partnerships. Transactions are structured on a retail basis, allowing customers to purchase products directly through the website or authorized retailers, ensuring a seamless shopping experience. The pricing strategy aligns with the luxury positioning of the brand, with items priced at a premium to meet consumer expectations for quality and exclusivity. Additionally, potential collaborations and limited-edition releases are part of its revenue generation framework.With the recent Series C funding of USD 50 mn raised in June 2019, Tamara Mellon aims to enhance its product offerings and expand into new markets. The company plans to introduce upcoming designer collections that focus on both contemporary and classic styles, although specific release dates have not been disclosed. Additionally, it is exploring growth opportunities in emerging markets, particularly in Asia and the Middle East, to further establish its brand presence. The funding will be utilized to support these growth initiatives and to bolster marketing efforts targeting affluent consumers in these regions.

## Funding rounds

- Series C, Jun 17, 2019, $50M — New Enterprise Associates, Centricus, Quadrille Capital
- Series B, Jun 4, 2018, $11M — New Enterprise Associates, Quadrille Capital

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B, Series C
- Quadrille Capital (https://capitalatlas.ai/funds/quadrille-capital) — Series B, Series C
- Centricus (https://capitalatlas.ai/funds/centricus) — Series C