# Tam Squared

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tam-squared

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.paceline.fit
- Total disclosed funding: $35M
- Latest round: Series A (May 21, 2021)
- Investors on record: 10

## About

Tam Squared Inc. operates a wellness platform that incentivizes users to achieve health goals through financial rewards, primarily using the Paceline app and fitness tracking devices.Founded in 2019 in San Francisco, US, Tam Squared Inc. is dedicated to promoting health and wellness through a user-centric app. The company secured USD 29.57 mn in Series A funding on May 21, 2021, led by Acrew Capital with participation from various other investors. The founders, Joel Lieginger and Krista Brown, bring their expertise to the company, with Lieginger serving as the CEO. The company has completed two deals to date, focusing on expanding its offerings and user base.Paceline provides a wellness platform that rewards users financially for achieving health goals via the Paceline app. This app integrates with fitness devices like Apple Watch, Garmin, and Fitbit, encouraging users to reach at least 150 minutes of elevated heart rate activity weekly. Targeting health-conscious consumers and fitness enthusiasts, Paceline enhances user experience by partnering with brands to offer exclusive deals. Currently, the app operates in North America, with plans for future market expansion.Tam Squared Inc. generates revenue through partnerships and a reward-based model, focusing on direct-to-consumer transactions. Users engage with the app to earn financial rewards for physical activities, potentially benefiting from subscription services for premium features. This structure aligns the financial success of the company with the health outcomes of its users, emphasizing the value of user engagement through health progress.Following its recent funding round in May 2021, where Tam Squared Inc. raised USD 29.57 mn, the company plans to enhance its team and expand its rewards program. Additionally, they are set to roll out an embedded financial platform by the end of the year. Future expansion efforts will target international markets, broadening the app's accessibility beyond North America.

## Funding rounds

- Series A, May 21, 2021, $30M — Lux Capital, Northwestern Mutual Capital, NextView Ventures, GreatPoint Ventures, Propel, Montage Ventures, Courtside Ventures, Clocktower Technology Ventures, Mubadala Capital, Acrew Capital
- Seed, Nov 20, 2020, $5M — Lux Capital, Northwestern Mutual Capital, NextView Ventures, GreatPoint Ventures, Propel, Montage Ventures, Courtside Ventures, Clocktower Technology Ventures

## Investors

- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Seed, Series A
- Northwestern Mutual Capital (https://capitalatlas.ai/funds/northwestern-mutual-capital) — Seed, Series A
- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed, Series A
- GreatPoint Ventures (https://capitalatlas.ai/funds/greatpoint-ventures) — Seed, Series A
- Propel (https://capitalatlas.ai/funds/propel) — Seed, Series A
- Montage Ventures (https://capitalatlas.ai/funds/montage-ventures) — Seed, Series A
- Courtside Ventures (https://capitalatlas.ai/funds/courtside-ventures) — Seed, Series A
- Clocktower Technology Ventures (https://capitalatlas.ai/funds/clocktower-technology-ventures) — Seed, Series A
- Mubadala Capital (https://capitalatlas.ai/funds/mubadala-capital) — Series A
- Acrew Capital (https://capitalatlas.ai/funds/acrew-capital) — Series A