# Talon.One

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/talon-one

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.talon.one/
- Total disclosed funding: $123M
- Latest round: Series D (Oct 31, 2024)
- Investors on record: 3

## About

Talon.One GmbH, based in Germany, provides a versatile promotion and loyalty engine that helps businesses implement real-time, personalized marketing strategies to enhance customer engagement and retention across various sectors.Founded in 2015, Talon.One GmbH operates out of Berlin, Germany, offering a platform for promotion and loyalty management. The company has recently attracted growth funding and has not undergone any significant pivots in its business strategy. Its notable clients include brands such as Adidas and River Island. The most recent funding round occurred in June 2025, where the company raised USD 135 mn from investors including Silversmith Capital Partners, Meritech Capital Partners, and CRV, bringing the total amount raised to USD 135 mn.Talon.One specializes in a comprehensive promotion and loyalty engine designed to facilitate real-time, personalized marketing strategies for businesses across diverse industries. Their core offerings include automated coupon management, discount systems, referral programs, gamified loyalty initiatives, and geofencing capabilities, enabling businesses to create tailored promotional campaigns that resonate with their customer base. The platform services sectors like retail, e-commerce, travel, telecommunications, and finance, assisting prominent clients such as Adidas, River Island, and Live Nation, with operations primarily in North America, Europe, and parts of Asia.Talon.One's business model is based on subscription-based revenue streams, allowing clients access to their platform through multiple pricing tiers tailored to different business sizes. Engagement typically involves both B2B and B2C relationships, focusing on implementing promotional strategies that enhance customer acquisition and retention. Flexible pricing plans are designed to accommodate the scale and complexity of services required by clients, eliminating the need for extensive coding or technical resources. Key offerings include loyalty program solutions and promotion management tools, which have proven successful for clients like Bilt Rewards. The company will use the June 2025 funding to accelerate platform development and enhance market presence across the US, Europe, UK, and Asia Pacific countries. The company is actively designing new products to broaden its service offerings and plans to penetrate additional geographic regions to capture more market share.

## Funding rounds

- Series D, Oct 31, 2024, $123M — Meritech Capital Partners, Silversmith Capital Partners
- Seed, Jun 1, 2016 — Square Peg

## Investors

- Square Peg (https://capitalatlas.ai/funds/square-peg) — Seed
- Meritech Capital Partners (https://capitalatlas.ai/funds/meritech-capital-partners) — Series D
- Silversmith Capital Partners (https://capitalatlas.ai/funds/silversmith-capital-partners) — Series D