# TalkingData

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/talkingdata

- Industry: Software
- Headquarters: Beijing, China
- Website: www.talkingdata.net
- Total disclosed funding: $12M
- Latest round: Series B (Sep 26, 2014)
- Investors on record: 4

## About

TalkingData is a data analytics company that specializes in providing data-driven solutions to enhance decision-making, optimize advertising strategies, and improve customer engagement across various industries.Founded in 2011 in Beijing, China, TalkingData focuses on data analytics to empower businesses. The firm has not undergone significant pivots in its business strategy. The company has raised a total of USD 100.00 mn through funding, with the most recent deal occurring on January 7, 2021. The latest funding round was led by CR Capital, which contributed USD 100.00 mn to support the company’s ongoing initiatives. The founder, Yang Huang, has been pivotal in leading the organization, and the current CEO is Cynthia Yang, with Min Dai also part of the leadership team.TalkingData offers a comprehensive suite of data-driven solutions tailored for brand marketing, fintech, and mobile application development. Its key products include Ad Tracking, App Analytics, Smart Marketing Cloud, and TalkingSmart DMP, which together facilitate advertising strategy optimization, user behavior analysis, and customer segmentation. These tools empower clients to leverage vast datasets effectively, driving growth in brand value by enhancing the precision of their marketing efforts. The company serves a diverse clientele, including mobile app developers, advertisers, and financial institutions in China, Southeast Asia, and other rapidly digitalizing regions.TalkingData's revenue model is primarily based on subscription services and partnerships directed at B2B clients in advertising and finance. Revenue is generated through engagements with services such as the Smart Marketing Cloud and Ad Tracking, which are offered under various pricing plans that cater to specific industry needs. Clients, including advertisers and app developers, pay for access to advanced analytics and support services, enabling them to enhance their marketing efficiency and operational performance.Looking ahead, TalkingData is focused on launching new products and expanding its market presence. The recent funding of USD 100.00 mn will be utilized to develop innovative analytics solutions and improve existing offerings. The company aims to penetrate new geographic regions, specifically targeting additional markets in Southeast Asia by the end of 2023. With a strategic vision to enhance its product line and broaden its reach, TalkingData is positioned to adapt to the evolving demands of the digital landscape.

## Funding rounds

- Series B, Sep 26, 2014 — SB China Venture Capital, Milestone Capital
- Series A, Nov 27, 2013, $10M — NLVC
- Seed, Jan 1, 2013, $1.6M — Wuyue Capital

## Investors

- Wuyue Capital (https://capitalatlas.ai/funds/wuyue-capital) — Seed
- NLVC (https://capitalatlas.ai/funds/nlvc) — Series A
- SB China Venture Capital (https://capitalatlas.ai/funds/sb-china-venture-capital) — Series B
- Milestone Capital — Series B