# Takung

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/takung

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Total disclosed funding: $5.8M
- Latest round: Angel (Feb 1, 2017)
- Investors on record: 3

## About

Based in Beijing, China and established in 2011, Takung operates as a digital marketing company which provides services such as market research, consulting, marketing planning and membership management through big data analysis. The company is founded by Du Zhihui, who brings 20 years of IT development and operations experience to the company. He previously served as the Technical Director at CITIC 21st Century and Changda Technology Co., Ltd. With a focus on leveraging big data for precise marketing strategies, Takung has developed a comprehensive membership management system and provides end-to-end marketing services. In February 2017, it raised CNY 40 million in a round of angel funding.

Takung offers a suite of integrated marketing services that include data marketing systems, precise marketing models, membership services, and data consultation. The company's services are designed to guide consumer behavior, collect commercial data, and provide structured data for terminal integrated marketing services. By analyzing consumer shopping trajectories and preferences, Takung provides tailored marketing solutions that enhance customer retention and activation for brands, supermarkets, small and medium-sized merchants, and enterprises.

The company generates revenue by providing data marketing services, membership management, and integrated marketing solutions to a wide range of clients in the retail sector.

## Funding rounds

- Angel, Feb 1, 2017, $5.8M — Cowin Capital, Yonyou Happiness Capital Management, Hexagon Investment Management

## Investors

- Cowin Capital (https://capitalatlas.ai/funds/cowin-capital) — Angel
- Yonyou Happiness Capital Management (https://capitalatlas.ai/funds/yonyou-happiness-capital-management) — Angel
- Hexagon Investment Management (https://capitalatlas.ai/funds/hexagon-investment-management) — Angel