# Tajir

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tajir

- Industry: Internet
- Headquarters: Lahore, Pakistan
- Website: www.tajir-app.com
- Total disclosed funding: $19M
- Latest round: Series A (Jun 2, 2021)
- Investors on record: 10

## About

Tajir, headquartered in Lahore, Pakistan, develops a mobile app that connects local retail stores with essential products, streamlining the ordering process for inventory management.Tajir is a mobile app designed to facilitate the connection between retail stores and suppliers across Pakistan. Founded in 2018, the company has pivoted to focus on enhancing its digital platform for ease of use. The founding team includes Adji Dimas, Babar Khan, and Ismail Khan, with Faraz Khan serving as the CEO. Tajir has successfully raised USD 17 mn in Series A funding on June 2, 2021, with contributions from investors such as Kleiner Perkins and Y Combinator. The company operates out of Lahore, Pakistan, and has conducted a total of 3 deals since its inception.Tajir operates as a comprehensive online retail network that connects stores across Pakistan with various essential inventory items, including rice, beverages, and household products. The platform allows retail stores to conveniently place orders, eliminating the reliance on traditional sales representatives. It provides real-time updates on pricing and product availability, ensuring customers are informed for timely purchasing decisions. This innovative distribution model caters to a broad client base of small to medium-sized retail outlets in urban and semi-urban areas, enhancing their sourcing efficiency.Tajir utilizes a business-to-business (B2B) model, facilitating transactions between the company and retail clients through an efficient online platform. Retailers can bulk purchase products and benefit from next-day delivery services, which aid in inventory management. The structure allows for straightforward order placements and prompt delivery of selected items. Although specific product pricing details are not disclosed, the framework encourages competitive pricing, enabling stores to maintain profitability while minimizing logistical costs. Tajir's revenue model is based on the volumes of transactions processed via its platform, reflecting the demand from retailers.Tajir plans to utilize the USD 17 mn raised in Series A funding to expand its operations into Karachi, Pakistan. This expansion is aimed at increasing its market reach and enhancing service capabilities. While specific new products are not disclosed, the company is focused on improving its platform and service offerings to support its growth strategy.

## Funding rounds

- Series A, Jun 2, 2021, $17M — Kleiner Perkins, Y Combinator, Golden Gate Ventures, Liberty City Ventures, Flexport, Inc., VentureSouq, Fatima Gobi Ventures, AAVCF LLC
- Seed, Jun 5, 2020, $1.8M — Golden Gate Ventures, VentureSouq, Pioneer Fund, Karavan, Fatima Gobi Ventures

## Investors

- Golden Gate Ventures (https://capitalatlas.ai/funds/golden-gate-ventures) — Seed, Series A
- VentureSouq (https://capitalatlas.ai/funds/venturesouq) — Seed, Series A
- Pioneer Fund (https://capitalatlas.ai/funds/pioneer-fund) — Seed
- Karavan — Seed
- Fatima Gobi Ventures (https://capitalatlas.ai/funds/fatima-gobi-ventures) — Seed, Series A
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A
- Liberty City Ventures (https://capitalatlas.ai/funds/liberty-city-ventures) — Series A
- Flexport, Inc. — Series A
- AAVCF LLC — Series A