# Taggify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/taggify

- Industry: Marketing/Advertising
- Headquarters: Buenos Aires, Argentina
- Website: www.taggify.net
- Total disclosed funding: $0M
- Latest round: Seed (Jul 26, 2011)
- Investors on record: 1

## About

Taggify is a programmatic digital out-of-home (pDOOH) advertising platform that delivers real-time, targeted advertising solutions across a network of over 900,000 screens in multiple countries, enhancing advertising efficiency and effectiveness.Taggify operates as a programmatic digital out-of-home (pDOOH) advertising platform, providing real-time targeted solutions for advertisers. Founded by Gustavo Bessone, the company is headquartered in Buenos Aires, Argentina. In March 2012, Taggify raised USD 0.75 mn in venture financing from Aurus, marking their latest funding round. The company has completed a total of 2 deals since its inception.Taggify offers a comprehensive suite of services as a pDOOH advertising platform, including a Demand-Side Platform (DSP), Supply-Side Platform (SSP), and Data Management Platform (DMP). These services enable efficient management, buying, and selling of advertising space, facilitating real-time bidding (RTB) campaigns across more than 900,000 screens in 16 countries, including Argentina, Brazil, Chile, Colombia, and Costa Rica. Advertisers and media owners utilize Taggify’s technology to gain data-driven insights that optimize advertising campaign performance.Taggify’s revenue model is based on transactions from its programmatic advertising services, where clients engage through a B2B partnership structure. Advertisers use the DSP to acquire ad space driven by real-time data analytics and campaign performance metrics. Pricing structures are generally based on performance, impressions, or subscription models for platform access. The company’s DSP and DMP are critical for facilitating efficient transactions, contributing to its overall revenue strategy.Following the recent funding of USD 0.75 mn raised in March 2012, Taggify plans to enhance its product offerings and expand into new markets. The company is currently developing new advertising features which are expected to launch by the end of 2023. Additionally, Taggify is focusing on expanding its operations into North American markets by 2024, aiming to reach a broader audience and increase its market presence.

## Funding rounds

- Seed, Jul 26, 2011, $0M — Start-up Chile

## Investors

- Start-up Chile (https://capitalatlas.ai/funds/start-up-chile) — Seed