# TAG Innovation (Private)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tag-innovation-private

- Industry: Financial Services
- Headquarters: Pakistan
- Website: www.tagme.pk
- Total disclosed funding: $12M
- Latest round: Seed (Sep 22, 2021)
- Investors on record: 9

## About

Based in Islamabad, Pakistan, and founded in 2020 by Talal Ahmad Gondal (CE0), Ahsan Khan, and Alexander Lukianchuk, TAG Innovation (Private) Limited, doing business as Tag, is a digital bank that offers financial services to consumers in Pakistan. In September 2021, the firm raised USD 12 million in seed funding co-led by new investors Canaan Partners and Liberty City Ventures, with participation from other new investors.

TAG Innovation (Private) Limited offers a digital banking platform, Tag, that enables users to make peer-to-peer cash transfers to other users on Tag or any bank account or wallet in Pakistan. Additionally, through the mobile application, users can make utility bill payments, and mobile recharges, and many more. The customers will also receive a Visa debit card that can be used for both online and offline payments at a variety of retail and internet businesses across the world, as well as cash withdrawals from ATMs within Pakistan.

TAG Innovation (Private) Limited intends to use the funds raised in September 2021, for expanding its digital payments system in Pakistan.

## Funding rounds

- Seed, Sep 22, 2021, $12M — Canaan Partners, Liberty City Ventures, Polymathes Capital, Quiet Capital, Khwarizmi Ventures, Addition, Mantis, Fatima Gobi Ventures, Banana Capital

## Investors

- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Seed
- Liberty City Ventures (https://capitalatlas.ai/funds/liberty-city-ventures) — Seed
- Polymathes Capital (https://capitalatlas.ai/funds/polymathes-capital) — Seed
- Quiet Capital (https://capitalatlas.ai/funds/quiet-capital) — Seed
- Khwarizmi Ventures (https://capitalatlas.ai/funds/khwarizmi-ventures) — Seed
- Addition (https://capitalatlas.ai/funds/addition) — Seed
- Mantis (https://capitalatlas.ai/funds/mantis) — Seed
- Fatima Gobi Ventures (https://capitalatlas.ai/funds/fatima-gobi-ventures) — Seed
- Banana Capital (https://capitalatlas.ai/funds/banana-capital) — Seed