# TADA Network PTE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/tada-network-pte

- Industry: Software
- Headquarters: Jakarta, Indonesia
- Website: www.usetada.com
- Total disclosed funding: $12M
- Latest round: Series B (May 7, 2021)
- Investors on record: 10

## About

TADA Network PTE LTD is an AI-powered loyalty and rewards platform that enhances customer engagement and retention through innovative digital solutions tailored for various industries.Founded in 2012, TADA Network PTE LTD operates from its headquarters in Jakarta, Indonesia. The company specializes in loyalty and rewards solutions and has completed a total of 3 deals, with the most recent deal occurring on May 7, 2021. TADA raised USD 5 mn in a SERIES B funding round led by MDI Ventures, with participation from Finch Capital, PT Sumber Alfaria Trijaya Tbk, Sovereign's Capital, Telkomsel Mitra Inovasi, and giftee, Inc. The company's founder, Antonius Taufan, has a background in entrepreneurship and has previously founded other ventures.TADA is a leading AI-driven loyalty and rewards platform that offers a comprehensive suite of digital solutions designed to enhance customer engagement and retention across various industries. Its core offerings include Tada Loyalty, Tada Rewards, and Tada Gifting, all designed to facilitate seamless and personalized loyalty programs. These services enable businesses to transition from traditional manual membership systems to fully digital platforms, allowing customers to earn points, make purchases, and access promotions via a user-friendly app. The solutions cater to a diverse clientele, including retailers, eCommerce platforms, and corporations across regions such as Indonesia, Malaysia, and Singapore.TADA Network PTE LTD operates on a revenue model that includes subscriptions and partnerships with businesses utilizing its loyalty and rewards solutions. Clients engage with the platform to create customized loyalty programs, leveraging TADA's insights and analytics for strategic decision-making. The transaction structure typically involves businesses subscribing to TADA's services, which may include a tiered pricing model based on features and usage levels. Revenue generation is supported by diverse reward options available through its platform, allowing clients to tailor incentives that resonate with their customer base, enhancing loyalty and retention efforts.In May 2021, TADA Network PTE LTD secured USD 5 mn in SERIES B funding to enhance its core technology platform and infrastructure. The company plans to expand its operations into additional markets across Southeast Asia and will focus on strengthening its engineering, enterprise, and SME sales teams. This funding will support the development of new products aimed at further optimizing customer engagement and retention strategies, although specific release dates for these products have not been disclosed.

## Funding rounds

- Series B, May 7, 2021, $5M — PT Sumber Alfaria Trijaya Tbk, Sovereign's Capital, giftee, Inc., Finch Capital, MDI Ventures, Telkomsel Mitra Inovasi
- Series B, Apr 3, 2019, $3.4M — Sovereign's Capital, SMDV, Finch Capital, Koru Partners, PT KENCANA INVESTASI INDONESIA
- Series A, Apr 28, 2017, $3.5M — Sovereign's Capital, SMDV, Koru Partners, PT SEMESTA INTI ANDALAN PRATAMA, PT KENCANA INVESTASI INDONESIA

## Investors

- Sovereign's Capital (https://capitalatlas.ai/funds/sovereign-s-capital) — Series A, Series B
- SMDV (https://capitalatlas.ai/funds/smdv) — Series A, Series B
- Koru Partners (https://capitalatlas.ai/funds/koru-partners) — Series A, Series B
- PT SEMESTA INTI ANDALAN PRATAMA — Series A
- PT KENCANA INVESTASI INDONESIA — Series A, Series B
- Finch Capital (https://capitalatlas.ai/funds/finch-capital) — Series B
- PT Sumber Alfaria Trijaya Tbk — Series B
- giftee, Inc. — Series B
- MDI Ventures (https://capitalatlas.ai/funds/mdi-ventures) — Series B
- Telkomsel Mitra Inovasi (https://capitalatlas.ai/funds/telkomsel-mitra-inovasi) — Series B