# Taager

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/taager

- Industry: Software
- Headquarters: Cairo, Egypt
- Website: www.taager.com
- Total disclosed funding: $6.4M
- Latest round: Seed (Jul 15, 2021)
- Investors on record: 4

## About

Taager, based in Egypt, provides a robust e-commerce platform that facilitates seamless business operations for entrepreneurs by managing inventory, shipping, and payment processes, enabling users to focus on marketing and sales.Founded in 2020 and headquartered in Cairo, Egypt, Taager operates an e-commerce platform that supports both new and existing businesses. The company was established by Ahmed Ismail, with Mohammed Elhorishy serving as CEO. In February 2025, Taager raised USD 6.75 million in PRE-SERIES B funding, led by Norrsken22 and supported by various other investors, totaling USD 6.75 million raised to date.Taager is a comprehensive platform designed to facilitate e-commerce solutions for both new ventures and existing businesses looking to expand. The core offerings include a variety of products across more than 20 categories, such as electronics, clothing, health and beauty, and home essentials. Taager provides a seamless experience by managing inventory, storage, shipping, and payment collection, allowing users to focus primarily on marketing and selling products. This model caters to a diverse clientele, including individual entrepreneurs and small businesses, primarily in markets like Egypt and Saudi Arabia. By offering exclusive product lines and a wide array of items without the burden of upfront costs or storage concerns, Taager simplifies the process of starting an online business.Taager operates on a transactional revenue model where users can access a wide selection of products without incurring upfront capital costs. The structure of transactions involves connecting individual sellers with the platform, which takes care of logistics, including shipping and payment processing. Revenue is generated as users list products for sale and complete transactions with customers, with profits being transferred directly to the sellers. The platform's pricing strategy allows users to set competitive selling prices while benefiting from the company's bulk purchasing power. This model enables a flexible approach to e-commerce, ensuring that sellers can efficiently manage sales across different regions while receiving timely payments.In February 2025, Taager raised USD 6.75 million in funding to support its continued expansion within the region and enhance its technical capabilities. The company is focused on launching new product lines and expanding into additional markets, specifically targeting growth in Saudi Arabia and other MENA regions. The funding will be utilized to develop these initiatives, further securing Taager's position in the evolving e-commerce landscape.

## Funding rounds

- Seed, Jul 15, 2021, $6.4M — BECO Capital, Breyer Capital, RAED Ventures, 4DX Ventures

## Investors

- BECO Capital (https://capitalatlas.ai/funds/beco-capital) — Seed
- Breyer Capital (https://capitalatlas.ai/funds/breyer-capital) — Seed
- RAED Ventures (https://capitalatlas.ai/funds/raed-ventures) — Seed
- 4DX Ventures (https://capitalatlas.ai/funds/4dx-ventures) — Seed