# Synrobo Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/synrobo-co

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.smilerobotics.com
- Total disclosed funding: $1.1M
- Latest round: Seed (Jul 31, 2020)
- Investors on record: 3

## About

Smile Robotics, based in Tokyo, Japan, specializes in developing robotic solutions that enhance operational efficiency in the food service and logistics sectors.Founded in 2019 by Takashi Ogura, Smile Robotics is focused on creating innovative robotic systems for the food service and logistics industries. The company has successfully completed 3 deals, with the most recent being a Seed round in July 2023, raising a total of JPY 70.000 mn from investors including ANRI and the New Energy and Industrial Technology Development Organization. The company has not undergone any significant pivots in its business strategy since inception.Smile Robotics specializes in developing cutting-edge robotic solutions aimed at enhancing operational efficiency in the food service and logistics sectors. Their flagship products include the ACUR-C, an autonomous table bussing robot designed specifically for restaurants, which eliminates the need for staff or customers to transfer dishes between the robot and tables. This robot operates autonomously, employing advanced navigation technology that negates the need for ceiling or floor guides. Another key offering is the Shelf-E, a modular shelf transportation robot that autonomously integrates and separates from multiple shelf units, enhancing operational efficiency by allowing simultaneous loading without waiting for robot arrival. Additionally, Smile Robotics offers the Haruna development platform, a comprehensive toolkit for building mobile robots that supports open-source software, wireless emergency stop capabilities, and a range of optional features including robotic arms. These products are primarily targeted at clients in Japan, with potential for expansion into international markets where automation in food service and logistics is increasingly in demand.Smile Robotics generates revenue through direct sales of their robotic products and platforms to businesses within the food service and logistics industries. Transactions are structured as B2B sales, where clients purchase robots and development platforms outright, often alongside consulting services for implementation and integration into existing operations. Specific pricing plans and transaction details for flagship products like the ACUR-C and Shelf-E are tailored to the needs of each client, reflecting the complexity and customization of the robotic solutions offered. Revenue streams may also include service agreements for maintenance and support, which provide ongoing revenue and foster long-term relationships with clients. The company’s innovative approach to automation solutions positions it well within the robotic technology market.In July 2023, Smile Robotics exited all its stakes in IRIS OHYAMA Inc., with financial terms undisclosed. The company plans to leverage its recent JPY 70.000 mn Seed funding to develop new robotic products aimed at the food service sector and expand into international markets, particularly targeting regions in Asia and North America by 2024. This expansion strategy will involve the launch of additional autonomous robotic systems designed to streamline operations in logistics and food service, enhancing their offerings and market presence.

## Funding rounds

- Seed, Jul 31, 2020, $0.7M — ANRI, New Energy and Industrial Technology Development Organization
- Seed, Jan 30, 2020, $0.4M — ANRI, Deepcore

## Investors

- ANRI (https://capitalatlas.ai/funds/anri) — Seed
- Deepcore (https://capitalatlas.ai/funds/deepcore) — Seed
- New Energy and Industrial Technology Development Organization — Seed