# Synced Apps Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/synced-apps-technologies

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.inthegame.io
- Total disclosed funding: $0.5M
- Latest round: Seed (Oct 5, 2017)
- Investors on record: 2

## About

Synced Apps Technologies LTD. specializes in innovative advertising solutions that enhance viewer engagement through interactive advertising in Connected TV (CTV) environments, transforming traditional content delivery.Synced Apps Technologies LTD. is a technology firm based in Tel Aviv-Yafo, Israel, focusing on non-linear content advertising. It was founded in 2016 by Aviram Sharon, Itai Arbel, and Ks Uthayya. The company raised a total of USD 1.2 mn in its latest funding round on September 10, 2020, with investments from Big Block Media Holdings, Playlabs, and TechStars, as well as returning investors Shaked Ventures and Charlton LTD.ITG specializes in innovative advertising solutions focused on non-linear content delivery, primarily in Connected TV (CTV) environments. Their core product offerings include dynamic ad insertion technologies that facilitate interactive advertising experiences in live and on-demand content. The platform enhances viewer engagement by integrating ads seamlessly into content, thereby transforming traditional one-way messaging into participatory experiences. ITG's services are designed for a diverse client base, including advertisers and media companies, aiming to capture viewer attention and drive brand recall. Their solutions are deployed across various geographical markets, including North America and Europe, catering to a broad array of streaming platforms and CTV devices.ITG generates revenue through partnerships and direct business-to-business transactions with clients in the advertising and media sectors. Their transaction structure typically involves service agreements where clients utilize ITG's dynamic ad technologies within their content mediums. Clients may engage through subscription-based models that allow for the ongoing use of ITG's interactive advertising tools, as well as performance-based agreements that tie revenue to viewer engagement metrics. While specific pricing plans for their services are proprietary, they involve costs associated with the integration of advanced advertising formats and reporting capabilities, ensuring that clients can leverage ITG's technology effectively to enhance their advertising strategies.The recent funding of USD 1.2 mn raised in September 2020 will support ITG's development of new products aimed at enhancing their advertising technology. The company plans to expand its services into new geographical markets, specifically targeting regions in South America and Asia by 2022. These initiatives are designed to leverage the growing demand for advanced advertising solutions in the digital landscape.

## Funding rounds

- Seed, Oct 5, 2017, $0.5M — The Charlton Group, Shaked Ventures

## Investors

- The Charlton Group — Seed
- Shaked Ventures (https://capitalatlas.ai/funds/shaked-ventures) — Seed