# Swmabhan Commerce Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swmabhan-commerce-private

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.ragecoffee.com
- Total disclosed funding: $5M
- Latest round: Series A (Aug 17, 2021)
- Investors on record: 1

## About

Founded in 2018 by founder Bharath Sethi and based in New Delhi, India, Swmabhan Commerce, doing business as Rage Coffee, a producer and distributor of various crystallised coffee products infused with plant-based vitamins. In August 2024, GRM Overseas acquired a 44% minority stake in Swmabhan Commerce Private Limited from Sixth Sense Ventures. 


The company offers crystallized coffee, which is crafted using an extraction process that preserves the flavour and body of the beans without bitterness. Rage Coffee uses a blend of natural plant extracts, including L-theanine, ginkgo biloba, panax ginseng, bacopa monnieri, and L-glutamine, alongside caffeine. The firm's product line includes liquid coffee decoction, ready-to-drink coffee concentrates, cold brew bags, ground coffee, and sachet shots.


The company generates revenue by selling the products through its website, which ranges from INR 149 to INR 1396.


The August 2024 acquisition aims to strengthen its presence in the FMCG sector and accelerate its digital transformation.

## Funding rounds

- Series A, Aug 17, 2021, $5M — Sixth Sense Ventures

## Investors

- Sixth Sense Ventures (https://capitalatlas.ai/funds/sixth-sense-ventures) — Series A