# Swivel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swivel-2

- Industry: Software
- Headquarters: New York, US
- Website: www.swivel.ai
- Total disclosed funding: $9M
- Latest round: Series A (Apr 30, 2025)
- Investors on record: 5

## About

Based in Delaware, US, and co-founded by Matt Dearborn (CPO), Joe Hirsch (CEO), and Rich Lin (COO and CFO) In 2023, Swivel Inc. formerly known as PilotDesk Inc. operates as a software-as-a-service (SaaS) company offering a customer feedback platform for managed service providers. In May 2024, the firm raised USD 3 million in seed funding led by investor Ardent Venture Partners, with participation from other investors Roster Capital and AperiamVentures. In April 2025, PilotDesk Inc. raised USD 5.8 million in series A funding co-led by returning investor Ardent Venture Partners and new investor Tribeca Venture Partners, with participation from another new investor Motley Fool Ventures. Returning investors Roster Capital and Aperiam Ventures also participated in the round. The company offers an AI-powered, no-code workflow automation platform, PilotDesk designed for ad operations and account management. PilotDesk also addresses the inefficiencies in repetitive tasks within ad operations, yield management, media planning, and account management, enabling professionals to focus on enhancing revenue and advertiser performance while reducing costs. PilotDesk provides advertising professionals with tools to automate and optimize inventory pricing and yield and eliminate costly ad operations errors. The platform's intuitive, self-serve interface allows for easy customization, accommodating organizations of all sizes. The company plans to utilize the April 2025 funding to expand its artificial intelligence-powered ad operations platform, build new tools for brands, and scale its team ahead of a planned fall product launch.

## Funding rounds

- Series A, Apr 30, 2025, $5.8M — Tribeca Venture Partners, Aperiam Ventures, Motley Fool Ventures, Ardent Venture Partners, Roster Capital
- Seed, May 6, 2024, $3.2M — Aperiam Ventures, Ardent Venture Partners, Roster Capital

## Investors

- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Seed, Series A
- Ardent Venture Partners (https://capitalatlas.ai/funds/ardent-venture-partners) — Seed, Series A
- Roster Capital (https://capitalatlas.ai/funds/roster-capital) — Seed, Series A
- Tribeca Venture Partners (https://capitalatlas.ai/funds/tribeca-venture-partners) — Series A
- Motley Fool Ventures (https://capitalatlas.ai/funds/motley-fool-ventures) — Series A