# Switch Smile Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/switch-smile-co

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.switch-smile.com/
- Total disclosed funding: $0.6M
- Latest round: Series D (May 24, 2022)
- Investors on record: 2

## About

Based in Japan, Switch Smile Co., Ltd. specializes in innovative health and wellness solutions to enhance physical fitness and overall well-being through advanced technology-driven products and services.Founded in 2010, Switch Smile Co., Ltd. operates from its headquarters in Tokyo, Japan. They focus on developing health and wellness solutions that cater to both individual and group fitness needs. The company has completed a total of 6 deals, with their most recent funding round occurring on May 24, 2022, where they raised JPY 70 million in a Series D round from investors Bio-Sight Capital and SBI Regional Business Succession Investment. The total amount raised by the company stands at JPY 70 million, leading to a current valuation of JPY 2,236.941 million.Switch Smile is focused on providing innovative health and wellness solutions aimed at enhancing physical fitness and overall well-being. The company’s core offerings include a range of fitness products and services designed to address both individual and group fitness needs. These products incorporate advanced technology to monitor performance and provide personalized feedback, catering to fitness enthusiasts and those seeking to improve their health. End users of Switch Smile’s offerings typically include gyms, personal trainers, and individual consumers interested in maintaining an active lifestyle. The company's products are strategically marketed in key geographical areas, including North America and parts of Asia, where there is significant demand for health-conscious solutions.Switch Smile generates revenue primarily through direct-to-consumer sales and business-to-business transactions, enabling them to reach a diverse clientele. The company employs a subscription model for some of its premium services, providing users with ongoing access to exclusive content and features. In addition, partnerships with retailers allow for wider distribution of their flagship products, facilitating sales through both physical and online channels. Specific pricing plans for these offerings reflect the premium nature of their products, aligning with their target market of health-conscious consumers and fitness professionals. The transaction structure is designed to foster long-term relationships with clients, ensuring a steady stream of revenue from both individual users and business clients.As of May 2022, Switch Smile Co., Ltd. intends to utilize the JPY 70 million raised in their Series D funding round to support the development of their location information marketing platform in the Kansai region. The company is also planning to expand its presence into new markets, specifically targeting additional regions in North America and parts of Asia by the end of 2023, aiming to increase their market share and reach a broader audience.

## Funding rounds

- Series D, May 24, 2022, $0.6M — Bio-Sight Capital, SBI Regional Business Succession Investment

## Investors

- Bio-Sight Capital (https://capitalatlas.ai/funds/bio-sight-capital) — Series D
- SBI Regional Business Succession Investment (https://capitalatlas.ai/funds/sbi-regional-business-succession-investment) — Series D