# Swissclear Global

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swissclear-global

- Industry: Media
- Headquarters: New York, US
- Website: www.tappp.com
- Total disclosed funding: $17M
- Latest round: Series B (Apr 6, 2022)
- Investors on record: 11

## About

Swissclear Global Inc. operates in the contextual commerce space, offering innovative interactive solutions that enhance viewer experiences and engagement within live broadcasts.Swissclear Global Inc. focuses on interactive commerce solutions and was founded in 2008 in New York, US. The company has engaged in 4 deals, with the most recent being a Series B funding round on April 6, 2022, raising USD 10.000 mn. The funding was co-led by Verance Capital and included returning investor Accomplice, along with new investors Oakvale Capital and Permit Ventures. The company's founders are Sandy Agarwal and Sundip Agarwal, both currently serving as CEOs. They have previously been involved in other ventures, although no specific details about prior companies are available.TAPPP specializes in providing innovative solutions for contextual commerce, emphasizing viewer-driven content enhancements and interactive TV experiences. Their flagship offerings include a patented MicroApp Platform that enables single-screen, interactive commerce during live broadcasts, enhancing customer engagement through tailored experiences such as shopping, betting, and contests. TAPPP also offers a suite of payment solutions, including retail gift cards, virtual transaction cards, and digital wallet products, designed for seamless transactions. Their client base primarily includes partners in the sports and entertainment industries, such as BetMGM and Major League Rugby, servicing markets across North America and Latin America.TAPPP generates revenue through a structured partnership model, focusing on B2B transactions. Their revenue streams come from providing technological solutions to clients like BetMGM and Major League Rugby, enhancing customer engagement and driving acquisitions. TAPPP's offerings support both digital and physical retail environments, with customized pricing tailored to each partnership agreement, reflecting the nature of TAPPP's solutions.In April 2022, Swissclear Global Inc. raised USD 10.000 mn in Series B funding, which will be used to accelerate growth and expand operations. The company aims to introduce new products and enhance their current offerings while targeting expansion into new markets, specifically within North America and Latin America. The funding is anticipated to bolster their business reach and support the development of upcoming interactive products.

## Funding rounds

- Series B, Apr 6, 2022, $10M — Accomplice, Oakvale Capital, ADvantage SportsTech Fund, Permit Ventures, Verance Capital
- Series A, Sep 5, 2018, $5M — Accomplice, Courtside Ventures, Sterling.VC, Elysian Park Ventures, Go4It Investments, Advantage
- Seed, Jul 2, 2015, $2.2M — Transmedia Capital

## Investors

- Transmedia Capital (https://capitalatlas.ai/funds/transmedia-capital) — Seed
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Series A, Series B
- Courtside Ventures (https://capitalatlas.ai/funds/courtside-ventures) — Series A
- Sterling.VC (https://capitalatlas.ai/funds/sterling-vc) — Series A
- Elysian Park Ventures (https://capitalatlas.ai/funds/elysian-park-ventures) — Series A
- Go4It Investments (https://capitalatlas.ai/funds/go4it-investments) — Series A
- Advantage (https://capitalatlas.ai/funds/advantage) — Series A
- Oakvale Capital — Series B
- ADvantage SportsTech Fund (https://capitalatlas.ai/funds/advantage-sportstech-fund) — Series B
- Permit Ventures (https://capitalatlas.ai/funds/permit-ventures) — Series B
- Verance Capital (https://capitalatlas.ai/funds/verance-capital) — Series B