# Swish brand experiences

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swish-brand-experiences

- Industry: Marketing/Advertising
- Headquarters: Northville, US
- Website: www.swishbx.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Sep 26, 2025)
- Investors on record: 3

## About

Swish Brand Experience Inc., based in the US, specializes in programmatic product sampling platforms that enhance product visibility and discovery in online grocery orders through targeted methodologies. Founded in 2022 in Northville, US, Swish Brand Experience Inc. focuses on transforming product sampling in grocery retail. The company has successfully completed 2 major deals since its inception. The CEO's information is currently not available. Swish Brand Experiences offers a programmatic product sampling platform that enhances product discovery within online grocery orders by utilizing real first-party transactional data. This allows brands to accurately identify target customers and integrate full-size product samples into grocery deliveries. The service is data-driven, eliminating reliance on assumptions, and serves a diverse array of retailers and brands across the United States, particularly in refrigerated, frozen, and center store grocery categories. Swish Brand Experiences generates revenue through partnerships with grocery retailers and brands, facilitating sponsored product sampling initiatives. Brands pay to include their products as free samples in customer orders, enhancing visibility and encouraging trial purchases. The pricing structure varies based on the program's scale and scope, operating primarily on a B2B basis to drive product adoption and loyalty. Swish Brand Experience Inc. plans to leverage its recent pre-seed funding from ID Ventures and Michigan Rise to support the launch of new products aimed at improving its sampling platform. Additionally, the company is exploring expansion into new geographic markets, targeting regions across the US by the end of the next fiscal year. The funding will be directed towards these product developments and market entry strategies.

In September 2025, swishbx raised an undisclosed amount in seed funding led by new investor BD Ventures, with participation from returning investors ID Ventures and Michigan Ventures. Other unspecified investors also participated in the round.

## Funding rounds

- Seed, Sep 26, 2025, $2.3M — BD Ventures, Invest Detroit, Michigan Rise

## Investors

- BD Ventures (https://capitalatlas.ai/funds/bd-ventures) — Seed
- Invest Detroit (https://capitalatlas.ai/funds/invest-detroit) — Seed
- Michigan Rise (https://capitalatlas.ai/funds/michigan-rise) — Seed