# Swirl Networks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swirl-networks

- Industry: Software
- Headquarters: Boston, US
- Website: www.swirl.com
- Total disclosed funding: $32M
- Latest round: Series C (Apr 23, 2015)
- Investors on record: 5

## About

Swirl Networks, Inc. is focused on enhancing consumer engagement through location-based marketing technologies, providing innovative solutions for businesses aiming to connect effectively with customers in their physical environments.Founded in 2011 in Boston, US, Swirl Networks, Inc. specializes in location-based marketing solutions that allow businesses to better connect with consumers in physical spaces. In April 2015, the company raised USD 18 mn in Series C financing led by Twitter Ventures, with participation from returning investors Hearst Ventures, Longworth Venture Partners, and Softbank Capital. Swirl has completed a total of 3 deals to date.Swirl Networks, Inc. offers a suite of location-based marketing solutions designed to optimize consumer engagement in physical retail environments. Their products help businesses utilize geolocation data for targeted marketing campaigns, enhancing customer experiences and driving foot traffic. The company serves a variety of clients, including retail chains and consumer brands that leverage its technology to improve customer interactions and sales performance.Swirl Networks, Inc. generates revenue through its innovative marketing platform, which enables businesses to deliver personalized content to consumers based on their location. The company engages in B2B transactions, providing customized solutions that align with the marketing strategies of its clients. Their revenue is driven by partnerships with major retail clients who utilize Swirl's technology for location-based marketing initiatives.Looking ahead, Swirl Networks, Inc. plans to expand its product offerings by developing new features aimed at enhancing the user experience in 2024. The company is targeting expansion into international markets, particularly in Europe and Asia, by the end of 2025. The recent USD 18 mn raised in Series C financing will support these initiatives, enabling Swirl to invest in technology development and geographic market entry.

## Funding rounds

- Series C, Apr 23, 2015, $18M — Longworth Venture Partners, Softbank Capital, Hearst Ventures, Twitter Ventures
- Series B, Oct 8, 2013, $8M — Longworth Venture Partners, Softbank Capital, Hearst Ventures
- Series A, Jan 9, 2012, $6M — General Catalyst Partners, Longworth Venture Partners, Softbank Capital

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A
- Longworth Venture Partners (https://capitalatlas.ai/funds/longworth-venture-partners) — Series A, Series B, Series C
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series A, Series B, Series C
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series B, Series C
- Twitter Ventures (https://capitalatlas.ai/funds/twitter-ventures) — Series C