# Swirepay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swirepay

- Industry: Financial Services
- Headquarters: Santa Clara, US
- Website: www.swirepay.com/
- Total disclosed funding: $3.6M
- Latest round: Seed (Feb 25, 2025)
- Investors on record: 7

## About

Swirepay, Inc. is a payment processing company that provides integrated solutions for enterprises, government agencies, and small businesses, enabling efficient transactions and financial management.Founded in 2019, Swirepay, Inc. specializes in payment processing solutions. The company is based in Santa Clara, US. It raised USD 3.40 mn in a Seed round led by The Indus Entrepreneurs, bringing the total amount raised to USD 3.40 mn. The company has completed 2 deals to date.Swirepay offers a comprehensive payment and reconciliation solution designed for enterprises, government agencies, and small businesses. Its core offerings include a unified platform that facilitates Point of Sale (POS) transactions, online payments, and fund transfers through an intuitive dashboard or APIs. Key features involve support for various payment methods, including Card, ACH, Wire transfers, and instant payment options such as Zelle, RTP, and FedNow. The platform integrates seamlessly with bank accounts and ERP systems, enhancing reconciliation and financial reporting capabilities. Swirepay's target clientele comprises over 50,000 merchants and various organizations that require efficient payment processing and financial tracking. The products are marketed primarily in the United States and India, where businesses aim to optimize their payment workflows and access capital through AI-powered lending solutions.Swirepay generates revenue through transaction fees and service agreements related to its payment processing solutions. The business model involves direct transactions between Swirepay and its clients, which include retailers, service providers, and enterprises utilizing its platform for payment collection and reconciliation. Clients engage in subscription plans or partnerships for ongoing access to Swirepay's services, including payment processing, payroll, and AI-driven lending features. The revenue structure is supported by a transaction-based approach, whereby clients incur costs associated with the processing of payments, including credit card transactions and other digital payment methods. This transactional framework enables Swirepay to establish enduring relationships with its customer base while providing a streamlined payment experience and enhancing operational efficiency.Swirepay plans to utilize its recent funding from the Seed round to enhance its product offerings and expand its market reach. Upcoming product launches are expected to include advanced AI-driven financial tools aimed at improving payment processing efficiency. The company is targeting expansion into new geographic markets, particularly focusing on Southeast Asia and Europe, by the end of 2024. With the support of the funding, Swirepay intends to invest in technology upgrades and marketing efforts to facilitate this expansion.

## Funding rounds

- Seed, Feb 25, 2025, $3.4M — The Indus Entrepreneurs, Nurture Ventures, AUM Ventures, Nivesha Ventures, Q PaymentZ LLC
- Seed, Mar 27, 2023, $0.3M — Advantage Partners, ICICI Bank

## Investors

- Advantage Partners (https://capitalatlas.ai/funds/advantage-partners) — Seed
- ICICI Bank — Seed
- The Indus Entrepreneurs — Seed
- Nurture Ventures (https://capitalatlas.ai/funds/nurture-ventures) — Seed
- AUM Ventures (https://capitalatlas.ai/funds/aum-ventures) — Seed
- Nivesha Ventures (https://capitalatlas.ai/funds/nivesha-ventures) — Seed
- Q PaymentZ LLC — Seed