# Swipii Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swipii-labs

- Industry: Marketing/Advertising
- Headquarters: Glasgow, UK
- Website: www.swipii.com
- Total disclosed funding: $3.5M
- Latest round: Seed (Jan 6, 2019)
- Investors on record: 7

## About

Swipii Labs Ltd is a digital rewards platform that enhances consumer purchasing power by offering automatic savings through partnerships with local retailers, benefiting both shoppers and businesses.Founded in 2014, Swipii Labs Ltd operates a digital rewards platform that facilitates consumer savings while shopping. The company is headquartered in Glasgow, UK. Edrea Hong, the founder, has a background in creating technological solutions for consumer engagement. In March 2020, Swipii raised GBP 1 million in its latest funding round led by Par Equity, bringing the total amount raised to GBP 1 million through four deals.Swipii's core offering is a digital rewards platform that enables customers to save money while shopping at local retailers. The service allows users to link their debit or credit cards to the Swipii system, automatically crediting rewards to their accounts when purchases are made at participating retailers. The platform primarily targets consumers interested in maximizing spending power and serves various clients, including grocery stores, coffee shops, restaurants, and retail shops, enhancing customer loyalty with curated offers on everyday purchases.Swipii generates revenue through partnerships with local businesses that join the Swipii network. When customers shop using registered cards, a portion of the transaction contributes to the rewards system, fostering a B2B relationship that increases foot traffic and customer loyalty for retailers. Although specific pricing plans or revenue figures are undisclosed, the model is designed to provide value to both consumers and retail partners through its seamless rewards integration.Following its GBP 1 million funding round in March 2020, Swipii plans to enhance its service offerings and expand into new geographical markets. Specific details about upcoming product launches have not been disclosed, but the funding will support growth initiatives aimed at increasing market penetration and reaching more local retailers across the UK.

## Funding rounds

- Seed, Jan 6, 2019, $1.5M — PXN Group, LocalGlobe, Green Shores Capital, Scottish Investment Bank
- Seed, Oct 1, 2016, $1.9M — Kima Ventures, Global Founders Capital, LocalGlobe, QVentures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed
- QVentures (https://capitalatlas.ai/funds/qventures) — Seed
- PXN Group (https://capitalatlas.ai/funds/pxn-group) — Seed
- Green Shores Capital — Seed
- Scottish Investment Bank — Seed