# Swiftly Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swiftly-systems

- Industry: Software
- Headquarters: Millbrae, US
- Website: www.swiftly.com
- Total disclosed funding: $216M
- Latest round: Series C (Sep 19, 2022)
- Investors on record: 12

## About

Based in the US, Swiftly Systems, Inc. delivers innovative AI-driven retail media solutions that enhance customer engagement and optimize sales across various shopping channels.Swiftly Systems, Inc. specializes in retail media solutions that enhance the shopping experience through powerful data-driven tools. Founded in 2018 in Millbrae, US, the company has undergone three notable business deals, with its most recent being a Series C round in September 2022, raising USD 100.00 mn from lead investor BRV Capital Management, bringing the total amount raised to USD 100.00 mn. The founders of Swiftly include Karen Ho, Sean Turner, and Will Dayton, who have leveraged their expertise to drive the company’s growth.Swiftly offers a comprehensive suite of AI-driven retail media solutions designed to optimize customer engagement and sales across various shopping touchpoints. Their core products include Audience Optimizer™, Alcohol Cashback, and the Swiftly Retail Media Network, which empower retailers and brands to transform their digital assets into high-performing platforms. These solutions facilitate data-driven targeting and seamless campaign execution, enabling brands to enhance their ROI while improving customer loyalty. Swiftly serves a diverse clientele, including regional grocery and convenience store operators, independent retailers, and brands within the beverage alcohol sector. The company's offerings are operational in multiple geographical markets across the United States, targeting both in-store and online shopping environments where a significant majority of purchases occur.Swiftly's revenue structure is predicated on a shared revenue model rather than traditional billing or subscription fees. The company collaborates with retailers and brand advertisers through partnerships, wherein both parties benefit from the retail media revenue generated via the platform's offerings. Swiftly’s flagship products, including Audience Optimizer™ and Alcohol Cashback, facilitate targeted advertising campaigns that drive foot traffic and sales in physical retail locations. The transaction dynamics are designed to ensure that both Swiftly and its partners succeed together, as the company only realizes revenue when its clients achieve measurable results in customer engagement and sales performance. This model aims to align Swiftly's incentives closely with those of its clients, fostering long-term partnerships in the retail media ecosystem.In September 2022, Swiftly Systems, Inc. raised USD 100.00 mn in Series C funding, led by BRV Capital Management. The company plans to utilize this funding to expedite growth and expand its product offerings. Future initiatives may include the introduction of new products tailored to further enhance retail media strategies, as well as potential expansion into additional geographic markets to capture a broader client base.

## Funding rounds

- Series C, Sep 19, 2022, $100M — BRV Capital Management
- Series B, Mar 8, 2022, $100M — Western Technology Investment, Sand Hill Angels, Martin Ventures, Liquid 2 Ventures, Gaingels, PROOF.VC, Bramalea Partners, Silicon Ventures, Wormhole Capital
- Seed, Sep 10, 2019, $16M — Mendacre, Novel Capital

## Investors

- Mendacre (https://capitalatlas.ai/funds/mendacre) — Seed
- Novel Capital — Seed
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series B
- Sand Hill Angels (https://capitalatlas.ai/funds/sand-hill-angels) — Series B
- Martin Ventures (https://capitalatlas.ai/funds/martin-ventures) — Series B
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- PROOF.VC (https://capitalatlas.ai/funds/proof-vc) — Series B
- Bramalea Partners (https://capitalatlas.ai/funds/bramalea-partners) — Series B
- Silicon Ventures (https://capitalatlas.ai/funds/silicon-ventures) — Series B
- Wormhole Capital (https://capitalatlas.ai/funds/wormhole-capital) — Series B
- BRV Capital Management (https://capitalatlas.ai/funds/brv-capital-management) — Series C