# Swet Tailor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swet-tailor

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.swettailor.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Nov 29, 2018)
- Investors on record: 1

## About

Swet Tailor is a Los Angeles-based company specializing in premium athleisure wear for men, focusing on tailored clothing that merges comfort with style for various settings, including casual and professional environments.Founded in 2015 and headquartered in Los Angeles, US, Swet Tailor creates tailored athleisure wear for men. The company has raised USD 1.50 mn through a SEED round led by Burch Creative Capital, including other individual investors. The latest funding was completed on November 29, 2018.Swet Tailor® specializes in premium athleisure wear for men, offering a collection of tailored clothing designed to blend comfort with style. The company’s core product offerings include a range of versatile apparel, such as hoodies, joggers, shirts, and pants that are crafted to look office-ready while providing the comfort of traditional sweatpants. Since its inception in 2015, Swet Tailor has focused on reimagining casualwear to cater to men seeking both style and practicality in their wardrobe. The brand's target customers include professionals who work from home, active individuals, and those who value both quality and comfort in their clothing choices. Swet Tailor’s products are marketed primarily in the United States, with potential customer reach extending to international markets through online sales.Revenue generation at Swet Tailor is primarily driven through direct-to-consumer sales, facilitated by their online retail platform. The company utilizes a loyalty program to encourage repeat business, offering points and exclusive rewards to customers with every purchase. Transactions typically involve single-item sales or multi-item purchases, where customers can combine various products, such as “Made to Move” bundles that include multiple apparel items. Pricing strategies for individual products reflect the premium nature of the brand, with offerings positioned in the market as quality athleisure wear. The company also provides discounts to specific groups, including military personnel, first responders, teachers, and students, further enhancing their appeal and customer base.Swet Tailor plans to utilize the recent SEED funding of USD 1.50 mn raised in November 2018 to support the development of new product lines and expand its geographic reach. The company is focused on designing upcoming products that maintain their premium athleisure standard, with specific release dates yet to be announced. Additionally, Swet Tailor aims to enter new markets, particularly targeting international customers through enhanced online sales efforts.

## Funding rounds

- Seed, Nov 29, 2018, $1.5M — Burch Creative Capital

## Investors

- Burch Creative Capital (https://capitalatlas.ai/funds/burch-creative-capital) — Seed