# Sweply

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sweply

- Industry: Marketing/Advertising
- Headquarters: Riyadh, Saudi Arabia
- Website: www.sweply.com/
- Total disclosed funding: $2M
- Latest round: Seed (Jun 27, 2024)
- Investors on record: 2

## About

Founded in 2021 and based in Riyadh, Saudi Arabia, Sweply is a digital platform designed to streamline the creation and management of advertising campaigns. The company was founded by its CEO, Wael Hassan. In June 2024, Sweply raised SAR 7.5 million in seed funding, co-led by Salla and 500 Global. Sweply offers an AdTech-based advertising platform designed to simplify advertising campaign management. Users can design, create, manage, and track their campaigns across seven different platforms from a single dashboard. The company provides features to help users improve their ad content creation with the use of design tools and artificial intelligence. The company plans to use the funds raised in June 2024 to help acquire team members and enhance its digital product offering. In February 2025, Salla, a portfolio company of Direct Influence Co., Inspire Ventures, Investcorp, RAED Ventures, Sanabil Investments, STV, and Vision Ventures, acquired Sweply from 500 Global for an undisclosed amount.

The acquisition aims to provide Salla with a platform for integrating digital advertising with electronic commerce, enabling merchants to launch, manage, and optimize advertising campaigns directly from their store dashboards.

## Funding rounds

- Seed, Jun 27, 2024, $2M — 500 Global, Salla

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Salla — Seed