# Swell Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swell-commerce

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.swell.is
- Total disclosed funding: $24M
- Latest round: Series A (Jan 13, 2022)
- Investors on record: 6

## About

Based in California, US, and founded in 2017, Swell Commerce Corp. develops an eCommerce platform which offers both back-end infrastructure and front-end shopping experience. The company was co-founded by Dave Loneragan, Eric Ingram, Joshua Voydik, Mark Regal and is backed by Seed investors led by Jim Andelman of Bonfire Ventures, with participation from Willow Growth Partners, Andreas Klinger of Remote First Capital, Vercel CEO Guillermo Rauch, GitHub CTO Jason Warner and former Salesforce Commerce Cloud CEO Mike Micucci.

Swell's platform provides storefront design, customized checkout and payments, product management, shipping, inventory and orders, customers and sales reporting, and flexible APIs. 

The company generates revenue by charging monthly subscription fees which start at USD 59 for basic, USD 299 for standard, and USD 549 for advanced plan.

Swell plans to further develop its product and offer more flexibility when it comes to the underlying business models.

## Funding rounds

- Series A, Jan 13, 2022, $20M — Headline, VMG Partners, Commerce Ventures, Bonfire Ventures, Willow Growth Partners, Red Antler, LLC
- Seed, Jan 5, 2021, $3.6M — Willow Growth Partners

## Investors

- Willow Growth Partners (https://capitalatlas.ai/funds/willow-growth-partners) — Seed, Series A
- Headline (https://capitalatlas.ai/funds/headline) — Series A
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series A
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Series A
- Bonfire Ventures (https://capitalatlas.ai/funds/bonfire-ventures) — Series A
- Red Antler, LLC — Series A