# SweetLabs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sweetlabs

- Industry: Software
- Headquarters: San Diego, US
- Website: www.sweetlabs.com
- Total disclosed funding: $22M
- Latest round: Series C (Sep 29, 2011)
- Investors on record: 4

## About

SweetLabs, Inc. develops innovative software solutions to enhance user experiences on devices. Their platform simplifies app discovery and installation, catering to device manufacturers and consumers alike.Founded in 2008 and headquartered in San Diego, US, SweetLabs, Inc. focuses on providing software solutions for device manufacturers. The company was co-founded by Adrian Bourke, Blake Machado, and Darrius Thompson, who serves as CEO. In September 2011, SweetLabs completed a Series C round, led by Intel Capital, raising a total of USD 13.00 mn, which is the cumulative amount raised by the company across its funding rounds, totaling 3 deals.SweetLabs specializes in developing software solutions that improve the user experience across various devices. Their core products include application development tools designed for device manufacturers, facilitating seamless software environments. They address challenges in app discovery and installation through their proprietary platform, enhancing accessibility and engagement for users. SweetLabs serves a diverse range of clients, which includes major technology partners and device manufacturers across North America, Europe, and Asia, ensuring a global reach for their solutions.SweetLabs generates revenue through strategic B2B partnerships with device manufacturers that integrate its software into their products. Revenue is derived primarily from licensing agreements for their application development platform and ongoing support services. Clients typically engage in subscription agreements that provide continuous access to software updates and technical support, ensuring an optimized user experience over time. Their offerings are tailored to meet the unique needs of manufacturers, promoting compatibility and performance across various device types.SweetLabs plans to leverage the USD 13.00 mn raised in the Series C round led by Intel Capital to enhance product development and expand market reach. The company aims to launch new software solutions targeted at improving user engagement and app accessibility by the end of 2012. Additionally, SweetLabs is looking to penetrate new geographic markets, focusing on expansion into Asia-Pacific and Europe by 2013, thereby broadening its global footprint.

## Funding rounds

- Series C, Sep 29, 2011, $13M — Intel Capital, Bessemer Venture Partners, GV
- Series B, Apr 21, 2010, $5M — Indie Enterprises, Bessemer Venture Partners, GV
- Series A, Nov 12, 2008, $3.5M — Indie Enterprises, Bessemer Venture Partners

## Investors

- Indie Enterprises (https://capitalatlas.ai/funds/indie-enterprises) — Series A, Series B
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A, Series B, Series C
- GV (https://capitalatlas.ai/funds/gv) — Series B, Series C
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series C