# Sweeten

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sweeten

- Industry: Real Estate Development & Operating Companies
- Headquarters: New York, US
- Website: www.sweeten.com
- Total disclosed funding: $4.8M
- Latest round: Series A (Oct 20, 2015)
- Investors on record: 4

## About

Sweeten is an online platform that connects homeowners with vetted general contractors to facilitate home renovation and remodeling projects, offering tailored recommendations based on project specifications.Founded in 2011 in New York, Sweeten specializes in matching homeowners with qualified contractors for renovation projects. The company raised USD 3.50 mn in a Series A funding round led by Navitas Capital, with investors including Gotham Gal Ventures and Overnight Capital. The total amount raised by Sweeten is USD 3.50 mn, with a recent deal completed on 2021-06-01. Founders Jean Brownhill and Preeti Sriratana have a history of innovation in the home remodeling space, contributing to the industry's growth through their platform.Sweeten.com facilitates connections between homeowners and vetted general contractors for various home renovation projects. The platform enables users to post their renovation needs, generating personalized shortlists of contractors based on project specifics such as location and budget. Additionally, Sweeten offers bid-leveling services and a secure payment solution, Sweeten Secure Pay, for managing contractor deposits. Their services cater to urban markets across the United States, including New York City, Los Angeles, Chicago, Miami, and Washington, D.C.Revenue is generated through transactional services related to home renovation projects. Clients post their renovation requirements on Sweeten's platform, leading to contractor engagement and estimate submissions. The company charges a fee for using their services during the bid-leveling process and for transactions conducted through Sweeten Secure Pay. Successful project completions result in contractors paying Sweeten a service fee based on final project costs, fostering a direct-to-consumer model that enhances transparency and quality assurance.In 2021, Sweeten raised venture funding from Citi Ventures to advance its growth initiatives. The funding will support the development of new products and features tailored to improve the homeowner experience. Plans for future expansion include targeting additional urban markets in the United States to broaden their reach by the end of 2023.

## Funding rounds

- Series A, Oct 20, 2015, $3.5M — Navitas Capital, Overnight Capital, Gotham Gal Ventures
- Seed, Feb 1, 2014, $1.3M — Great Oaks Venture Capital

## Investors

- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Navitas Capital — Series A
- Overnight Capital — Series A
- Gotham Gal Ventures — Series A