# Sweet Tooth Rewards

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sweet-tooth-rewards

- Industry: Internet
- Headquarters: Waterloo, Canada
- Website: www.sweettoothrewards.com
- Total disclosed funding: $2.3M
- Latest round: Seed (May 7, 2012)
- Investors on record: 2

## About

Sweet Tooth Rewards is a loyalty solutions provider that develops personalized loyalty programs for e-commerce brands, enhancing customer engagement and retention through innovative technology.Founded in 2010 in Waterloo, Canada, Sweet Tooth Rewards specializes in loyalty solutions for e-commerce businesses, notably serving Shopify brands. The company raised USD 2.25 mn in Seed funding on May 7, 2012, led by OMERS Ventures, alongside MaRS Investment Accelerator Fund. The founder's history prior to Sweet Tooth Rewards is not available. The company has completed one deal to date, with no reported pivots in business strategy or operations since its inception.Sweet Tooth Rewards offers an extensive loyalty platform designed specifically for Shopify brands, equipping businesses with tools to create personalized loyalty programs. Their core offerings include a Loyalty Hub, which enables customers to track points, claim rewards, and monitor loyalty status. The platform also features embedded blocks for product pages to enhance shopping experiences and checkout extensions that incorporate loyalty features at the point of sale, catering to e-commerce businesses across food and beverage, cosmetics, and others in North America, Europe, and Asia-Pacific.Sweet Tooth Rewards generates revenue through a subscription model, with businesses paying for access to their tailored loyalty platform. Clients select pricing plans based on their specific needs, which may include customized loyalty initiatives and omnichannel support. Revenue stems from B2B transactions, with partnerships established with Shopify merchants and other retailers, complemented by onboarding services and support from loyalty experts to ensure effective solutions for client retention and growth.The recent Seed financing of USD 2.25 mn will be utilized to enhance Sweet Tooth Rewards' loyalty platform offerings and support expansion into new markets. The company plans to launch new product features to improve customer experience and increase engagement rates. Specific geographic regions targeted for expansion, along with detailed timelines for new product launches, are yet to be disclosed.

## Funding rounds

- Seed, May 7, 2012, $2.3M — OMERS Ventures, MaRS Investment Accelerator Fund

## Investors

- OMERS Ventures (https://capitalatlas.ai/funds/omers-ventures) — Seed
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed