# SweepSouth

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sweepsouth

- Industry: Internet
- Headquarters: Cape Town, South Africa
- Website: www.sweepsouth.com
- Total disclosed funding: $2.2M
- Latest round: Series B (Jun 20, 2019)
- Investors on record: 7

## About

SweepSouth is a home services platform that connects clients with vetted professionals for cleaning and domestic support, catering to a diverse clientele including families and busy professionals.Founded in 2014 in Cape Town, South Africa, SweepSouth provides a platform for domestic services. The company was co-founded by Aisha Pandor and Alen Ribic. They have raised USD 11.00 mn in funding, with the latest round occurring on September 26, 2022, led by Alitheia IDF Managers, along with participation from various investors. The funding has been instrumental in supporting their operations and expansion plans.Sweepsouth primarily offers a comprehensive home services platform that connects clients with reliable professionals for various cleaning and domestic support needs. The core product offerings include indoor cleaning, outdoor services, office cleaning, moving cleaning, laundry and ironing, elder care, and dog walking. These services cater to a diverse clientele, including busy families, working professionals, and individuals requiring specialized care or assistance. The platform matches users with vetted and rated service providers, referred to as SweepStars, who have a minimum of two years of work experience and undergo background checks, facilitating service delivery in urban centers where demand for domestic help is high.Sweepsouth generates revenue through a transactional model where customers book services directly via an app or online platform. Clients select the specific service they require, and the company facilitates the connection with suitable service providers based on the client's needs. Revenue is derived from service fees charged for each booking, which can vary based on the extent and nature of the service. This pricing structure reflects the range of services offered, accommodating different client budgets while ensuring competitive compensation for the SweepStars. The platform's emphasis on user ratings and reviews enhances customer trust and contributes to repeat business, reinforcing its market position within the home services sector.In September 2022, SweepSouth raised USD 11.00 mn in venture funding led by Alitheia IDF Managers, with participation from Caruso Ventures, E4E Africa, and Endeavor South Africa. The funding will be utilized to accelerate existing operations, expand into new markets, and develop infrastructure along with the team. The company is focusing on expanding its services into additional geographic regions to increase its market presence.

## Funding rounds

- Series B, Jun 20, 2019, $2M — Prosus Ventures
- Series A, May 2, 2017 — IDF Capital, Africa Angels Management Co, Smollan Group, DraperDarkFlow
- Seed, Aug 3, 2015, $0.1M — 500 Global
- Seed, Apr 1, 2015 — IDF Capital, Newtown Partners, Africa Angels Management Co

## Investors

- IDF Capital — Seed, Series A
- Newtown Partners (https://capitalatlas.ai/funds/newtown-partners) — Seed
- Africa Angels Management Co (https://capitalatlas.ai/funds/africa-angels-management-co) — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Smollan Group — Series A
- DraperDarkFlow (https://capitalatlas.ai/funds/draperdarkflow) — Series A
- Prosus Ventures (https://capitalatlas.ai/funds/prosus-ventures) — Series B