# Swaypay It

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swaypay-it

- Industry: Marketing/Advertising
- Headquarters: Chicago, US
- Website: www.swaypayit.com
- Total disclosed funding: $4.2M
- Latest round: Seed (Nov 1, 2021)
- Investors on record: 6

## About

Based in Chicago, US, and founded in 2020 by Kaeya Majmundar (CEO) and Matt Harris, Swaypay It, Inc., doing business as, Swaypay, is a mobile application that enables users to get paid for posting in TikToks featuring their everyday purchases. Some of the stores that Swapay works for are, Nike, Fenty Beauty, Champion, Levi’s, aerie, etc. In November 2021, Swaypay It, Inc. raised USD 4.2 million in Seed funding co-led by new investors Anthemis Group and BBG Ventures, with participation from other new investors Centre Street Partners, Not Boring Capital, Revolution Ventures, and Tribe Capital.

Swaypay has developed mobile apps where brand owners and sellers can reach the product users directly instead of paying money to influencers to advertise the products. Users can post quality feedback on their TikTok and earn money directly from brands for their word-of-mouth marketing.

Depending on the quality of the post, an average influencer with around 2000 followers can earn up to $9 per post.

## Funding rounds

- Seed, Nov 1, 2021, $4.2M — Centre Street Partners, Revolution Ventures, Anthemis, BBG Ventures, Tribe Capital, Not Boring Capital

## Investors

- Centre Street Partners (https://capitalatlas.ai/funds/centre-street-partners) — Seed
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Seed
- Anthemis (https://capitalatlas.ai/funds/anthemis) — Seed
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed
- Tribe Capital (https://capitalatlas.ai/funds/tribe-capital) — Seed
- Not Boring Capital (https://capitalatlas.ai/funds/not-boring-capital) — Seed