# Swayable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swayable

- Industry: Software
- Headquarters: New York, US
- Website: www.swayable.com
- Latest round: Seed (Feb 26, 2018)
- Investors on record: 2

## About

Swayable is a New York-based analytics company that specializes in measuring and analyzing marketing campaign impacts using advanced methodologies, providing brands with actionable consumer insights rapidly without additional media spend.Founded in 2017 in New York, Swayable focuses on delivering advanced analytics solutions for marketing effectiveness. The company was co-founded by James Slezak, who has a history of innovation in data-driven marketing. As of February 2018, Swayable raised seed funding from Higher Ground Labs and Y Combinator, marking its initial investment round.Swayable’s core offerings center around its advanced analytics platform designed for measuring and analyzing the impact of marketing campaigns. Utilizing randomized controlled trial (RCT) methodologies, Swayable provides brands and agencies with deep insights into public opinion and consumer behavior within 24 hours of data collection, without requiring media spend. The platform employs causal AI to assess how different messaging strategies resonate with target audiences, aiming to optimize campaign ROI by identifying the most effective narratives and creative elements before launch. Key products include Swayable impact tests, the Swayable Tracker for ongoing brand perception polling, and a comprehensive analytics dashboard that provides emotional analysis, engagement tracking, and qualitative feedback. Swayable’s client base includes a diverse range of brands and marketing agencies across North America and Europe, focusing on sectors such as consumer goods, technology, and social impact.Swayable generates revenue through a subscription-based model, offering access to its suite of analytics tools and services. Clients typically engage with Swayable through multi-tiered pricing plans that allow them to utilize the platform's various features, such as pre-testing advertising content and ongoing brand perception tracking. Transactions are structured as B2B agreements, where marketing agencies and brands subscribe to the platform for specific periods to gain insights that inform their campaign strategies. This model allows for flexibility in usage, catering to both project-based engagements and long-term partnerships. Swayable's flagship offerings enhance data-driven decision-making, positioning the company as a key resource in the advertising and marketing research landscape.Swayable is focused on expanding its product offerings and market reach. Plans are underway for the launch of new features and enhancements to the analytics platform, although specific release dates have yet to be disclosed. The company aims to penetrate additional markets in Europe and Asia by the end of 2023, leveraging recent funding from its seed round in February 2018 to support these initiatives. This funding will aid in product development and market entry strategies, enhancing Swayable's capacity to deliver valuable insights to a broader audience.

## Funding rounds

- Seed, Feb 26, 2018 — Y Combinator, Higher Ground Labs

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Higher Ground Labs (https://capitalatlas.ai/funds/higher-ground-labs) — Seed