# Sway

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sway

- Industry: Internet
- Headquarters: Middleton, US
- Website: www.threadsy.com
- Total disclosed funding: $2M
- Latest round: Series A (Jan 19, 2010)
- Investors on record: 2

## About

Sway, Inc. operates as an online clothing shop specializing in customizable blank apparel for both individuals and businesses, offering a wide range of garments suitable for decoration and branding purposes.Sway, Inc. is an online retailer based in Middleton, US, offering customizable apparel for a variety of customers. The company raised USD 2.00 mn in Series A funding in January 2010, co-led by Leo Capital Holdings and Origin Ventures. Founded by individuals with experience in the retail sector, Sway, Inc. has facilitated 2 deals since its inception.Sway, Inc. specializes in a diverse range of blank apparel, catering to individuals and businesses looking for customizable clothing solutions. Core offerings include essential garments like t-shirts and hoodies, aimed at various customer segments, including entrepreneurs and event coordinators. The company's products are available in North America, Europe, and select regions of Asia, with a particular focus on bulk orders to meet wholesale client demands.Sway, Inc. generates revenue through direct-to-consumer sales and bulk orders, employing promotional discounts to incentivize larger purchases. Customers can benefit from tiered pricing, with discounts ranging from 5% for orders between USD 80 and USD 149.99 to up to 15% for orders exceeding USD 1,000. Flexible payment options enhance accessibility, while promotions like free return shipping encourage customer loyalty.The company plans to leverage the USD 2.00 mn raised in Series A funding to launch new clothing lines targeting specific markets and demographics. Sway, Inc. aims to enter additional markets in Europe and Asia by the end of 2011, further expanding its global footprint. Recent funding will support the design and production of these new apparel products, aligning with their goal to reach a wider audience and enhance their market presence.

## Funding rounds

- Series A, Jan 19, 2010, $2M — Leo Capital Holdings, Origin Ventures

## Investors

- Leo Capital Holdings (https://capitalatlas.ai/funds/leo-capital-holdings) — Series A
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series A