# Sway Finance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sway-finance

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.swayfinance.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Aug 24, 2016)
- Investors on record: 1

## About

Sway Finance, Inc. specializes in providing automated accounting solutions aimed at enhancing financial management for businesses, particularly within the online gambling sector. Their services integrate seamlessly with existing financial infrastructures.Sway Finance, Inc. was founded in 2016 and is headquartered in San Francisco, US. The company focuses on delivering automated accounting solutions tailored for businesses. In January 2017, Sway Finance raised USD 120,000 in a Seed funding round led by Y Combinator. The founder, Florian Maffini, has a background in financial technology and entrepreneurship, positioning the company to leverage his expertise in the sector.Sway Finance offers automated accounting solutions designed to streamline financial management for businesses, particularly in sectors such as online gambling. Their core product enables seamless integration with existing payment processors, banks, and payroll systems, allowing for automatic categorization of transactions into sales and expense categories. This functionality enhances budgeting, cash flow management, and investment strategy formulation. The service is particularly beneficial for businesses aiming to optimize profitability through data-driven financial analytics. Sway Finance serves a diverse client base across various geographical markets, including North America and Europe, focusing on industries where effective financial oversight is critical for operational success.Sway Finance generates revenue primarily through subscription-based pricing models for their automated accounting services. Clients, typically in the B2B sector, engage with the platform on a recurring basis, contributing to a stable revenue stream. The established pricing plans are geared towards providing comprehensive financial management solutions, with various tiers that cater to different business sizes and needs. Transactions may include monthly fees for access to the accounting software, as well as potential add-on services such as integration support or premium features. The company’s flagship offering is its accounting automation tool, which is leveraged by clients to enhance their financial operations efficiently.Sway Finance is focused on developing new products aimed at expanding their service offerings, although specific details and release dates are not disclosed at this time. The company is also planning to expand into new geographic regions, specifically targeting additional markets in Europe and North America by 2024. The recent funding from January 2017 will be utilized to support these initiatives, reinforcing their product development and market entry strategies.

## Funding rounds

- Seed, Aug 24, 2016, $0.1M — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed