# Swap.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swap-com

- Industry: Retail
- Headquarters: US
- Website: www.swap.com
- Total disclosed funding: $8.1M
- Latest round: Series D (Mar 16, 2010)
- Investors on record: 1

## About

Swap.com is an online retail platform that specializes in liquidation apparel and footwear, offering customers a wide range of affordable and quality fashion items through its e-commerce platform.Founded in 2004 in the United States, Swap.com operates as an online marketplace for liquidation apparel and footwear. The company has received a total of USD 20.00 mn in funding from investors including eEquity and Innovestor. eEquity was the lead investor in the latest funding round, which raised USD 20.00 mn, marking the total amount raised by the company to USD 20.00 mn. Swap.com has completed 11 deals in its history.Swap is an online retail platform specializing in liquidation apparel and footwear, catering to a diverse customer base that includes women, men, and children. The company offers a wide array of product categories, such as dresses, tops, jeans, activewear, and footwear, with options for new arrivals, premium finds, and clearance items. Their primary function is to provide affordable, quality fashion items by sourcing surplus inventory and enabling consumers to purchase them at discounted prices. The intended use case is to meet the fashion needs of budget-conscious shoppers while promoting sustainability through the resale of apparel. Swap's products are marketed directly to consumers in various geographical markets, including North America and Europe, facilitating access to affordable fashion across these regions.Swap generates revenue through direct-to-consumer sales on its e-commerce platform, where customers can browse and purchase a wide range of liquidation apparel and footwear. The transaction structure is primarily based on individual sales; customers select products from various categories and complete their purchases online. This model allows for flexible pricing, with specific pricing plans reflecting the range of quality and brand value of the offerings. Flagship product lines include a selection of premium finds and new arrivals, promoting frequent shopping engagement among users. The company’s revenue is driven by the volume of transactions occurring on its site, as it continuously updates its inventory to attract repeat customers and new shoppers alike.In the near future, Swap.com plans to enhance its product offerings by designing new apparel and footwear lines, with specific release dates to be announced. The company aims to expand its market reach, targeting new geographical regions in Europe and Asia by the end of 2024. The recent funding of USD 20.00 mn will be utilized to support these expansion initiatives, including marketing efforts and inventory acquisition. Furthermore, eEquity has sold its stake in Swap.com, although financial terms were not disclosed.

## Funding rounds

- Series D, Mar 16, 2010, $4.8M — Safeguard Scientifics
- Series C, Sep 23, 2008, $3.4M — Safeguard Scientifics

## Investors

- Safeguard Scientifics (https://capitalatlas.ai/funds/safeguard-scientifics) — Series C, Series D