# Swag Life Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swag-life-pte

- Industry: Materials
- Headquarters: Karachi, Pakistan
- Website: www.swag-kicks.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Feb 15, 2023)
- Investors on record: 8

## About

Swag Life Pte Ltd is a Karachi-based company that specializes in the sale of pre-loved branded footwear, offering a sustainable and affordable alternative for consumers seeking quality shoes.Swag Life Pte Ltd focuses on pre-owned branded footwear, catering to a broad clientele. The company was founded by Hamza Sheikh, Mateen Ansari, and Nofal Khan, with Nofal Khan serving as the CEO. In February 2023, the company raised USD 1.2 mn in Seed funding led by Invest2Innovate, with participation from CrossFund, Elevation Ventures, Roselake Ventures, Techstars Ventures, and i5 Capital, bringing the total amount raised to USD 1.2 mn. The company operates its headquarters in Karachi, Pakistan.Swag Kicks primarily specializes in the sale of pre-loved original branded shoes, offering a diverse range of footwear including sneakers, casual shoes, leather options, slip-ons, and athletic footwear like running and trekking shoes. The company emphasizes sustainability by providing high-quality, branded shoes at a reduced price, with detailed condition descriptions to aid customer purchasing decisions. Serving primarily in Pakistan, Swag Kicks aims to expand its online presence to appeal to international eco-conscious consumers seeking affordable branded footwear.Swag Kicks employs a direct-to-consumer revenue model through its website, where customers purchase pre-loved footwear and can benefit from promotions such as clearance sales of up to 50% off. The transaction process involves customers selecting products based on size and condition, with payment processed for their orders. The company also offers free shipping on orders exceeding Rs. 2499, encouraging larger purchases and promoting customer retention while maintaining competitive pricing across various shoe conditions.Following the Seed funding round in February 2023, Swag Life Pte Ltd plans to utilize the USD 1.2 mn raised to increase inventory and stock levels, enhance market outreach, and introduce innovative technology to manage rising demand. The company is also targeting expansion into international markets, aiming to broaden its customer base beyond Pakistan by leveraging its online platform. Specific launch dates for new products or technologies have not been disclosed, but efforts are underway to develop these initiatives.

## Funding rounds

- Seed, Feb 15, 2023, $1.2M — Techstars, I2I Ventures, CrossFund, Elevation Ventures, Roselake Ventures, i5 Capital
- Seed, Jun 29, 2021 — SOSV, MOX

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- MOX — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- I2I Ventures (https://capitalatlas.ai/funds/i2i-ventures) — Seed
- CrossFund — Seed
- Elevation Ventures (https://capitalatlas.ai/funds/elevation-ventures) — Seed
- Roselake Ventures (https://capitalatlas.ai/funds/roselake-ventures) — Seed
- i5 Capital (https://capitalatlas.ai/funds/i5-capital) — Seed