# Swag.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/swag-com

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.swag.com
- Total disclosed funding: $0.9M
- Latest round: Seed (Apr 17, 2020)
- Investors on record: 1

## About

Swag.com is a specialized platform focused on the creation and distribution of promotional products and branded merchandise, enhancing brand visibility through customizable items such as apparel and tech accessories.Founded in 2016 and headquartered in New York, US, Swag.com streamlines the process of ordering promotional products for businesses. The company was co-founded by Jeremy Parker and Joshua Orbach, with David Lennox currently serving as CEO. In November 2021, CustomInk, LLC acquired Swag.com from various investors, including Excelerate Labs and Liebenthal Ventures. The company has successfully completed five deals up until its most recent acquisition, raising a total of USD 0.88 mn through its Seed funding round, with the latest investment from Liebenthal Ventures.Swag.com specializes in customizable promotional products, including apparel, drinkware, tech accessories, bags, and wellness items, aimed at enhancing brand visibility. The platform offers an automated purchasing process that allows clients to browse and order tailored merchandise quickly. The company primarily serves businesses, educational institutions, and event organizers across North America and select regions in Europe, providing effective promotional solutions to a diverse clientele.Swag.com generates revenue through direct B2B sales of customized promotional products, catering to businesses and organizations with bulk orders tailored to specific branding needs. The pricing structure is flexible, accommodating various budgetary requirements while ensuring quality. The company’s popular offerings include custom logo apparel and tech accessories, often produced in collaboration with clients to align with their promotional goals.Following its acquisition in November 2021, Swag.com aims to expand its product line and enter the USD 100 billion corporate gifting market, enhancing connections with remote teams and customers. The recent funding will support these strategic initiatives, focusing on new product launches and geographical expansion into additional markets, building on the existing client base and seeking opportunities in growing sectors.

## Funding rounds

- Seed, Apr 17, 2020, $0.9M — Liebenthal Ventures

## Investors

- Liebenthal Ventures (https://capitalatlas.ai/funds/liebenthal-ventures) — Seed